Renault Is the First Car Manufacturer in the UK to Adopt New Sales Technology from Calldrip

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As part of its ‘Instant Connect Program’, Renault has employed technology from Calldrip to boost sales and conversions and is the first car manufacturer in the UK to do so.

As part of its ‘Instant Connect Program’, Renault has employed the technology to boost sales and conversions and is the first car manufacturer in the UK to do so.

151 Renault car dealerships will be among the first to use new sales technology from speed of response experts, Calldrip.

As part of its ‘Instant Connect Program’, Renault has employed the technology to boost sales and conversions and is the first car manufacturer in the UK to do so.

Customers will be contacted faster than ever before when their submitted online inquiry on the Renault UK website is captured by Calldrip and converted into a phone call. This will connect prospects with a sales executive at their local dealership, in less than 30 seconds.

Results from a recent pilot demonstrate a direct correlation between dealer connection with the customer and sales conversion rates. During the pilot, there were 586 calls, of which 396 were connected giving a 68% connection rate. Of those connected, 174 appointments were made (44%) resulting in a conversion to order rate of 13% for those on the pilot, compared to 7% for the rest of the network.

Based on these strong results, Renault has confirmed it will roll out the technology to the rest of the dealer network over the next few months.

Allistair Carmichael from Calldrip commented, “We are very excited with the results of the Renault pilot which clearly demonstrates how the Calldrip technology can help businesses significantly increase sales conversions. The initial integration with Renault has gone well; the network is already reporting incredible results, with some dealers in the program seeing a 96% connection rate with customers, in under 30 seconds.”

He also explains “The scoring of recorded calls is also proving invaluable as a training and coaching tool for sales managers within the retail network helping to further improve and enhance customer service. We’re looking forward to rolling out the technology to the rest of the UK.”

Calldrip is a privately held, fast-growing company based out of Salt Lake City, Utah, and European offices in Bramhall, Cheshire. For more than 10 years, Calldrip has been dedicated to helping businesses, in a variety of industries, maximize sales by responding immediately to new inquiries. Years of experience has enabled the company to develop a suite of sales automation tools that are now deployed by thousands of businesses worldwide.

Calldrip technology will allow Renault dealerships to:

  • Reach prospects before the competition
  • Double their appointments set through automation
  • Monitor and improve phone conversations through scoring and review
  • Route incoming calls directly to the appropriate dealership

Calldrip is constantly streamlining and updating its technology to suit its customers’ needs, with exciting new features having launched in 2018. These new features have enabled clients to enjoy a full 360-degree view of their business and customer engagement throughout their entire buying journey and, as a result, has positively impacted clients’ sales.

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Madison Elliott
Calldrip
+1 (801) 877-1111 Ext: 238
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