Digital Agencies Nolte and LMNOP Creative Bring Notably-Backed ECommerce Plant Site to Life

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2018, New York City, NY Digital agencies Nolte and LMNOP Creative are thrilled to launch their case studies on Bloomscape, an eCommerce web platform for buying and receiving beautiful plants in the mail. Founded by Detroit-based entrepreneur Justin Mast and launched in March of this year, Bloomscape taps into the blooming demand for house plants, and adds the advantages of delivery in the digital age: each plant is sent in sustainable, protective packaging that allows the potted plant to arrive safely at the consumer’s front door. Already featured in Vogue, Bloomscape has received a great deal of press since it's launch. With early investors like Alex Ebert of Edward Sharpe and The Magnetic Zeros and marketing executive, Bridget Russo, formerly of Shinola, the warm reception is no surprise.

"It was exciting to see our brand come to life. Working with Nolte and LMNOP was a creative collaboration that married branding, aesthetics, functionality, and user experience to create something truly special. Nolte's excellent communication, expertise, and high standards ensured that our launch was successful." - Justin Mast, Founder & CEO Bloomscape Inc.

Fresh Perspectives and Design from LMNOP Creative
New York-based digital agency LMNOP Creative built a contemporary design theme for Bloomscape’s online presence, including colorful plant-based imagery, photography, and videography. The brand has quickly amassed a following on social media; it’s easy to see that LMNOP’s branding has resonated with customers. LMNOP Creative is the agency behind countless current campaigns, including TOM’s latest mural campaign in New York City, and Japanese restaurant Tonchin’s launch in the United States.

Web Realization by Nolte
Global digital agency Nolte brought LMNOP’s creative experience and branding efforts off the drawing board and onto a specially-developed platform. Building out a custom WordPress theme, creating an intuitive search interaction, and integrating a seamless checkout process were among the goals Nolte was tasked with Bloomscape’s optimized exploration and shopping experience. Nolte’s web and mobile expertise has brought them partnerships with the likes of HBO, Fashion Unfiltered, and Amtrak.

Feature in Vogue
Vogue.com’s article on Bloomscape, titled ‘Bloomscape Wants You to Be a Better Plant Parent’ details founder Mast’s inspirations for building the platform: “Bloomscape aims to create a digital experience that heeds the Dutch philosophy of gezellig. ‘Plants help create gezellig. It’s one of those words with no English translation, but it means coziness, an intimate social feeling that you get when you’re in spaces you love with people you love,’ Mast explains. ‘I realized that shopping for plants is not gezellig at all.’”. Additionally, the author comments on the site’s visual design and interface, calling it “user and design-friendly” and remarking on the platform’s video and text features.

About Nolte, Bloomscape, and LMNOP Creative
LMNOP Creative’s brilliant design and brand direction, partnered with Nolte’s web development expertise brought Bloomscape’s web and mobile applications to the attention of countless consumers and media outlets. Launched in March 2018, Bloomscape makes buying plants easy by delivering potted houseplants to homes through an exceptional digital shopping experience. LMNOP Creative is based in New York City; to learn more visit their website and Instagram. Nolte is a global digital agency; to learn more visit their website, Instagram, and Facebook.

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Leigh Nelson

Jeffrey Nolte
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