WatchMojo's Global Reach Surpasses 100 Million Unique Monthly Viewers Amid Diversification Strategy

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WatchMojo, the 10th largest YouTube channel group based on all-time views and subscribers, reached over 100 million global unique viewers in March 2018, with a whopping 97 million coming on YouTube alone, according to newly-released YouTube Analytics data. What’s more, WatchMojo’s audience has been built organically - having not bought a single view across social platforms since the company’s inception.

LEADER IN VIDEO WATCH TIME

With over 24 million YouTube subscribers, averaging nearly 6 minutes of watch time per view in the US, WatchMojo has built an engagement juggernaut delivering over 50 billion minutes of watch time on the platform. “In an era of three second views on social platforms like Facebook, WatchMojo’s watchtime content strategy is a game changer for brands looking to build engaged audiences,” according to Peggy Lin - a former media consultant and currently VP, Media at Resolute Digital (a Weber Shandwick Company).

Founded in 2006, the web video pioneer’s flagship English-language channel now boasts 17+ million subscribers and over 53 million unique viewers globally. Since launching, the channel has amassed over 11 billion organic views by focusing on young audiences who increasingly turn to mobile and social platforms for informative and comprehensive video stories for their entertainment and pop culture news. “By leveraging the power of next-generation superfans who value a deep knowledge base around the pop culture subjects they care about, WatchMojo has become a go-to resource for millions of Gen Z guys and girls,” says Lin.

With an editorial strategy designed to “super-serve superfans,” WatchMojo publishes 8+ videos daily on the hottest TV shows, movies, music and video game topics.

GOAL: A DIVERSIFIED MEDIA COMPANY

WatchMojo has had tremendous success with the “super-serve” approach targeting men and women 18-34. In the last few years, the company launched a channel for young women, MsMojo (which now reaches 18 million viewers); a kids channel, JrMojo; and is currently in the process of launching a dedicated gaming channel, MojoPlays, that is targeting a new breed of social gamers and E-sports fans.

The company has also diversified internationally, launching WatchMojo Español, WatchMojo Français, WatchMojo Deutschland and others. The Español channel has exploded, establishing a monthly viewership of 14 million in under 24 months. And across all of its owned-and-operated YouTube channels, the company now reaches 97 million global viewers monthly - adding nearly 20,000 net new subscribers every day.

WatchMojo has also extended its editorial into new forms of programming. It produced two live shows in 2017 (one in New York City, and one in London). It is also experimenting with trivia, producing twenty 23-minute episodes of sports trivia talk show "The Lineup," which won a Telly Award. Most recently, WatchMojo Studios produced a 5-part semi-scripted travel comedy show for Facebook Watch entitled "The WORST Travel Show," based on conflicting travel reviews from popular online travel sites. That series was recently named “Best New Webisode/New Media” at The Hollywood International Moving Pictures Film Festival. The company is also turning the camera on itself, developing a scripted comedy based on its own birth and evolution as a web video start-up.

With YouTube replacing TV as the main video consumption platform, WatchMojo’s size and reach makes it akin to ESPN or MTV at the birth of cable television in the 1980s. “It’s an enviable position but we don’t take anything for granted,” notes Ashkan Karbasfrooshan, WatchMojo’s founder and CEO. “But innovation turns industries upside down quickly, with disruptors themselves often under siege. We need to keep executing and innovating as we move from a YouTube channel into a full-fledged, diversified media company,” says Karbasfrooshan.

ABOUT WATCHMOJO
WatchMojo is one of the most successful media brands ever built on YouTube. When measured by all-time views and subscribers, WatchMojo is the 10th largest channel on YouTube. Since 2006, its 25 million subscribers and 100 million monthly unique viewers have spent 60 billion minutes watching 15 billion videos. The company has never raised financing, is privately-held and headquartered in Montreal. They now count 125 full-time and part-time employees in Montreal, New York City, Los Angeles, London.

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Michelle Aikman-Carter
WatchMojo
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