Visual Crossing Announces the Availability of Location-Allocation Analysis for Site Selection on SAP, MicroStrategy, and Microsoft Excel

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Visual Crossing’s latest features enable easy access to powerful location-allocation gravity model analysis based on the Huff algorithm.

Gravity analysis showing location influence

Gravity analysis showing location influence

Visual Crossing’s tight integration with industry-leading business platforms such as SAP and MicroStrategy bring location-allocation analysis and other valuable spatial analysis tools to all levels of business users.

Visual Crossing Corporation has released the latest version of its industry-leading mapping platform. Among the many new features included is a full suite of site selection analysis tools that can be used to analyze existing business locations, to evaluate prospective new locations and cannibalization, and to compare competitor locations.

Sophisticated location-allocation analysis has long been used by major enterprises such as retail, gaming, and logistics to more intelligently place their business locations. By using demographic data such as population, income, and ethnic diversity, gravity analysis can predict how a given location will ideally perform. This analysis can then be compared this against known business data such as historical sales and known customer locations. Although it is extremely powerful, the complexity of this analysis has typically restricted its availability to large corporations with extensive GIS departments and specialized geospatial software platforms. Visual Crossing is able to use the power of its GIS platform, and its business-focused user interfaces to make this type of analysis accessible and understandable. Visual Crossing’s tight integration with industry-leading business platforms such as SAP and MicroStrategy bring location-allocation analysis and other valuable spatial analysis tools to all levels of business users.

“Site selection analysis is a very powerful tool to help all businesses manage their competitive landscape. Our goal is to enable both large enterprises and small business alike. Business managers from your local pizzeria to large corporations like Walmart can benefit from understanding the demographic and competitive forces on their business locations. By using the power of our geospatial engine, we have made this process easy for users of all budgets and deliver an easy-to-comprehend dataset and dashboard. Our mapping system uses attraction and distance to understand the value of the area’s demographics and ultimately lets business owners make the ideal choice for their locations,” said Sean McCafferty, Director of Business Development for Visual Crossing.

The latest version of Visual Crossing containing gravity model location analysis based on the Huff algorithm as well as many additional analytical enhancements is available now for SAP platforms and the MicroStrategy business intelligence platform. It can also be used standalone and as a component of the Visual Crossing API. The functionality will soon be available in Visual Crossing for Microsoft Excel as well. A free, fully-functional evaluation edition is available for all Visual Crossing platforms, and can be found on the Visual Crossing website (http://www.visualcrossing.com). As a certified SAP partner, the Visual Crossing extension for SAP platforms can also be evaluated and purchased through the SAP App Center (https://www.sapappcenter.com/apps/9233).

About Visual Crossing

Founded in 2003, Visual Crossing Corporation is the technology leader in mapping integrations for business data solutions including SAP, MicroStrategy, and Microsoft Office. With expertise in both data analysis and mapping systems, Visual Crossing is uniquely positioned to bring together the best of both disciplines. For more information and to see a demo, please visit http://www.visualcrossing.com.

Visual Crossing, Visual Crossing for SAP Lumira, Visual Crossing for Microsoft Excel, and Visual Crossing Map Services are trademarks of Visual Crossing Corporation. Other company and product names may be trademarks of their respective owners.

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