Fan Manager and Expand Partnership to Advance Email Marketing for Sports and Entertainment Properties

Share Article

Intelligent fan activation platform now includes® email marketing automation tool to further inform and empower the Fan Manager experience

we are providing next-generation data tools to help our venue partners gain new insights and build customized strategic marketing campaigns

Fan Manager™, innovating intelligent fan activation solutions for sports and entertainment properties, today announced that it has expanded a long-standing partnership with to add the ticketing technology company’s email marketing automation tool to the Fan Manager platform. This integration further extends the value of the Fan Manager platform by enabling customers, such as the Triple-A Round Rock Express Baseball Club, to act on the millions of data points available to them on the Fan Manager platform and automatically generate highly personalized communications or recurring marketing activities – all from a single, easy-to-use dashboard.

Fan Manager is a multi-channel platform that enables customers to find, analyze, segment, and activate fans for increased revenue. is a technology solutions provider to sports and entertainment properties, and the official ticketing provider of Minor League Baseball® (MiLB). The addition of the email marketing solution, known as CrowdConnect and built in partnership with WhatCounts, enriches the Fan Manager platform’s more than 60 third-party integrations. Complementary to Fan Manager offerings such as real-time fan insights, audience building, and audience management, cloud-based CrowdConnect uses all the integrated fan data on Fan Manager to fuel any number of customer marketing campaigns such as birthday triggers, email reminders, reactivation notices, and A/B testing. The tool, which resides on the Fan Manager platform, includes email templates, segments, marketing automation, and calendaring.

“Fan Manager and many of our customers have long-standing partnerships with,” said David Melnick, CEO of Fan Manager. “The integration with their email marketing solution to the Fan Manager platform is a natural and welcome progression for both our companies. More importantly, it enables our customers to use their Fan Manager audience segmentations to quickly and easily communicate to their fans in a meaningful way.”

Round Rock Express On-board with
Looking to continually innovate and improve fan insights and engagement, the Round Rock Express has taken the lead in MiLB with its adoption of both the Fan Manager platform and CrowdConnect. “Fan Manager is a game-changer for the Express,” noted Laura Fragoso, senior vice president of marketing at Round Rock Express. “It helps us to make sense of our fan data while giving us even deeper fan insights. Now with a seamless integration to CrowdConnect, we will be able to immediately act on those insights by automatically creating more personalized campaigns. We are committed to using technology to improve the fan experience and this unique combination of services will be integral to continuously realizing that vision.”

“Our commitment to serving our clients’ patrons with safe and personalized experiences is driven, in part, through integrations of’s technology and expansive partnerships with great providers like Fan Manager,” said Bucky Heath, head of marketing and strategic partnerships at “By unifying these platforms together for the first time, we are providing next-generation data tools to help our venue partners gain new insights and build customized strategic marketing campaigns. We are proud to support the Round Rock Express as they once again lead the way in bringing technology to the forefront of a first-class fan experience at Dell Diamond.”

About Fan Manager

Fan Manager enables sports and entertainment brands to intelligently unify, activate, and monetize their fan data. Its cloud-based, AI-powered software platform aggregates fan data from more than 60 sources to create a 360- degree view of each fan’s purchase and engagement behavior. These real-time capabilities empower customers to analyze, segment, and activate fans for increased revenue. Owner-backed and headquartered in Boston, Fan Manager customers include some of the most forward-thinking sports properties in the world such as A.S. Roma, Atlanta Hawks, Boston Celtics, Buffalo Bills, Round Rock Express, and the Washington Nationals. Visit Follow us on LinkedIn and Twitter.

All product and service names mentioned herein are the trademarks of their respective owners.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jackie Thrasivoulos
Fan Manager
+1 508-380-6408
Email >
Follow >
Visit website