There truly is no better way to reach a consumer just prior to their purchasing decision.
LOS ANGELES (PRWEB) May 08, 2018
Retail Outdoor Media (ROM), announced today that they have expanded their network of advertising bench locations deploying an additional 1,000 locations in over 650 prime anchored shopping centers across the Country operated by some of the largest real estate companies in the U.S.
This current expansion focuses 80% of the bench locations in the nation’s top 10 DMAs with over 96% in DMAs 1-20.
Placements of the Retail Advertising Display benches are focused at convergence zones outside of anchor Supermarkets, Big Box Stores, Drug Stores and Movie Theaters within the primary neighborhood shopping centers that serve consumers in the area.
The nationwide footprint with over 200,000,000 impressions per month, provides an unparalleled out-of-home advertising opportunity for to those agencies seeking highly efficient advertising campaigns.
ROM CEO, Matt Callinan commented that, “with television viewers skipping ads, newspapers losing their audience and distracted drivers passing by bus shelters and billboards, our Retail Advertising Display benches provide a high frequency, high engagement messaging opportunity to reach consumers directly in their local shopping environment.”
The advertising benches provide an uncluttered, friendly, local environment with low CPMs to reach millions of consumers where they live and shop. This first-of-its-kind, thousand bench network expands OOH advertising opportunities to those agencies and brands seeking highly efficient campaigns for Consumer Packaged Goods (CPG), Retail Consumer Services and brand identity, with high frequency and low CPMs while reaching a highly targeted consumer base at the time purchasing decisions are being made.
Callinan continued, “We are pleased to significantly increase the reach of our out-of-home network with this latest expansion into the nation’s premier shopping center locations. Our real estate partners have been highly supportive of our continued growth, recognizing the value provided to the advertising agencies utilizing the network to deliver their message to the public. There truly is no better way to reach consumers than when they are about to make a shopping decision.”
About Retail Outdoor Media
Retail Outdoor Media's nationwide network of custom-designed, high quality advertising benches is the low-cost way for advertisers to drive higher sales with targeted reach and mass-exposure to millions of highly-coveted consumers where they live and shop."