Smith & Jones Wins Healthcare Advertising Awards for Orthopedics Marketing

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Agency recognized for work with White Plains Hospital


Smith & Jones was recently recognized by the 2018 Healthcare Advertising Awards for their work with White Plains Hospital. The company received awards for Digital Marketing Program and Radio Series for their Orthopedics Campaign.

White Plains is located just 45 minutes north of New York City, home to some of the largest academic medical centers in the US. The goal of the orthopedics campaign was to demonstrate that people don’t have to go to the city for exceptional care, even for complex cases. With so many options in this area, the agency found that patients had trouble deciding where to go.

“We knew that positioning White Plains as a great option wasn’t enough. To truly move the needle we had to simplify the patients’ choice.” said Mark Shipley, CEO and Strategy Director at Smith & Jones. “White Plains Hospital ranks highly for clinical excellence, exceptional care, and cost efficiency. We wanted to show residents that the hospital offers everything they want, close to home.”

TV spots, radio, landing pages, digital ads and long-form videos featured patient stories to showcase the breadth of orthopedic disciplines, including joint replacement, spine surgery, pediatric sports medicine and hand surgery. Additionally, the stories included patients’ physicians, close friends or family members who supported them through their recoveries to demonstrate the personal care and positive patient experience the hospital delivers.

The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, and are the oldest and largest awards in the industry. A national panel of judges grants awards to entries that exemplify exceptional quality, creativity and message effectiveness.

About Smith & Jones

Smith & Jones is where healthcare brands come to get better. We help our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue.

For more information please contact:
Mark Shipley
(518) 272-2500

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Katie Sorce

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