Cycle Trader Claims Spot on Powersports Business’ 2018 Nifty 50 List

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The company’s winning Dealer Center enhancements include two first-to-market tools

“One of our main goals is to provide the best tools to our dealers, and the Price Analysis Tool and Market Insights were both designed to educate them about the market and ultimately increase our dealer’s business,” said Phillip Billups vice president of product for Cycle Trader.

Cycle Trader, a division of Trader Interactive, was honored earlier this year as part of Powersports Business’ Nifty 50 list for two enhancements added to their award-winning Dealer Center in 2018 - the Market Insights & Price Analysis Tool. This is the second year in a row the company has been recognized by the publication, who selects top aftermarket products and services that they believe will help boost dealership profits in 2018.

The Dealer Center - which launched in 2016 - is a tool that offers dealers an unprecedented look at their inventory and a better understanding of the way consumers connect with their dealership. The recent updates to the Dealer Center include two first-to-market tools that were designed to save dealers time, offer a deeper look into their listings, and help them be more strategic in the way they view the local and nationwide markets.

Market Insights helps dealers easily understand supply and demand by giving them a unique look at what units are piquing consumer interest. The platform is made up of three individual reports separated by market interest, market connections and market activity, which gives dealers a clear understanding of what consumers are searching for in local and national markets. The Price Analysis Tool gives dealers quick access to see the median price for a model listing of a specific make and year without having to manually research. This pricing tool also helps dealers gauge volume of competition, determine if they are priced competitively, and shows comparable prices of similar inventory.

“One of our main goals is to provide the best tools to our dealers, and the Price Analysis Tool and Market Insights were both designed to educate them about the market and ultimately increase our dealer’s business,” said Phillip Billups vice president of product for Cycle Trader. “Both enhancements provide valuable information to keep our dealers aware of the latest consumer trends and also provides near real-time pricing insights. We’re honored for the Dealer Center to be recognized by Powersports Business for the second year running and can’t wait to see the positive effects these tools have on our dealers.”

To view the full Powersports Business Nifty 50 list, click here and for more information on the new Dealer Center tools, please call 1-877-354-4068.

About Cycle Trader
Cycle Trader, a division of Trader Interactive, is composed of a unique portfolio of classifieds sites, including Cycle Trader, ATV Trader, PWC Trader, and Snowmobile Trader. With more than 400,000 new and pre-owned units available from dealers and private sellers, these sites connect millions of active powersports buyers to sellers across the country. Cycle Trader offers sellers a comprehensive suite of digital marketing solutions to help them advertise their inventory across all devices.

About Trader Interactive
Trader Interactive is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational dealers. Our mission to bring buyers and sellers together remains the core of our businesses. With a robust portfolio of B2C brands, consisting of Cycle Trader, RV Trader, ATV Trader, PWC Trader, Snowmobile Trader and Aero Trader, and a suite of industry leading B2B brands including Commercial Truck Trader, Commercial Web Services, Equipment Trader and RV Web Services — Trader Interactive’s sites produce over 7 million unique visitors monthly. We are focused on supporting our dealer and manufacturers by driving impressive results and committed to providing innovative products to ensure that our customers generate leads, drive sales and maximize profits. Trader Interactive has 10 businesses and approximately 300 employees with our home office located in Norfolk, VA.

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Amanda McCrowell
@CycleTrader
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