Target Data Corporation Welcomes Rachel Dell as Senior Vice President

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Target Data announces seasoned sales and marketing executive Rachel Dell will join its team as Senior Vice President.

Target Data, a leading provider of people-based marketing solutions, is pleased to announce that seasoned sales and marketing executive Rachel Dell will join its team as Senior Vice President, reporting directly to Heather Baynes, Chief Growth Officer at Target Data.

Dell will be a key player in Target Data’s growth efforts. As an instrumental member of the leadership team, she will provide consulting in areas of product development and marketing while focusing mainly on leveraging her strategic expertise to grow the organization – both in bringing on new clients and growing strategic clients.

With a strong background in leadership, Dell has held key positions at URBN, Kenneth Cole and Quick Pivot. Prior to joining Target Data, she served as Principal Solutions Engineer at SAS, where she focused on Customer Intelligence, Natural Language Processing and Strategic Services.

“I am thrilled to welcome Rachel to Target Data and look forward to her success. I have had the pleasure of working with Rachel for many years in different capacities and I am certain that she will provide tremendous value Target Data's clients and prospects as we take our solution deeper into retail,” said Chief Growth Officer, Heather Baynes.

Dell stated, “I am very excited to join Target Data, as I see a real need in the marketplace for attainable, effective people-based marketing solutions. Target Data is poised to solve for this very well.”

Based in Chicago, Target Data is a leader in people-based marketing, driving our client’s revenue through addressable online and offline marketing execution. Using customer and transaction data, Target Data creates cross-channel campaigns that target actual people, not segments or audiences. Marketing is tied directly to revenue enabling precise measurement and refinement. Target Data is committed to partnering with clients to help them spend their marketing dollars smarter.

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Alyssa Laessig
since: 01/2011
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