Yard Butler Launches Handy Reel Compact Hose Reel at the 2018 National Hardware Show

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Yard Butler is launching the Handy Reel portable hose reel in designer colors to provide gardeners with a compact, portable, and durable hose management solution that is perfect for any size yard, patio, or driveway. New colors allow consumers more personalization options for their outdoor spaces.

Products that add a dash of colorful expression and whimsy, even very functional products, are more desirable.

From the floor of the National Hardware Show at the Las Vegas Convention Center Lewis Tools, an industry leader with over 60 years experiencing developing innovative, tough and sustainable lawn & garden products under the Yard Butler™ brand, announces the launch of the Handy Reel portable hose reel in designer colors.

From Tuesday, May 8 to Thursday, May 10, Yard Butler, a Lewis Tools brand will showcase their new catalog aimed at helping retailers connect the next generation of gardener with the shopping experiences they desire in booth #12014.

The lead product for 2018 is the Handy Reel. The Handy Reel is the ideal, “wherever you need it” hose storage and management solution. Its ultra-compact design keeps up to 75 feet of hose neat and untangled while delivering water wherever needed in the yard. The clever top handle makes the Handy Reel easily portable and provides great support when reeling up the hose. The low profile Handy Reel can be set on a driveway, permanently anchored to lawn, turf, or ground; or mounted to a wall or fence. Heavy duty welded steel tube, powder coated construction with brass and stainless steel components provides years of leak-free, kink-free and rust-free service.

“In the past we designed all lawn & garden products to blend in and be unobtrusive. Not to stand out but to be like the neighbors. Today consumers prize personal expression and are looking to make a personal statement in everything they do and buy. This trend is also reflected in their yards. Many are growing food or have container gardens in their front yards, instead of just grass. In that context, products that add a dash of colorful expression and whimsy, even very functional products, are more desirable.” Dan Wright, President.

The innovative Handy Reel has a low profile and is initially being offered in four designer colors: Silver hammertone, electric blue, bright green, and purple. “Adding color to our line is an exciting opportunity to create new gardening experiences for our retailers,” states Scott Salter, Director of Sales & Marketing. “These products are built for life and are not designed to blend in, just like the next generation of consumer.”

About Lewis Tools
Lewis Tools is an industry leader with over 60 years experiencing developing innovative, tough and sustainable lawn & garden products under the Yard Butler™ brand. Directly owning and operating two North American production facilities, Lewis Tools is known for outstanding quality and value. Yard Butler™ Lewis Tools new marketing campaign and lifestyle branding is an emerging market disrupter in the highly established lawn & garden industry.

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Steve Glor

Scott Salter
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