BOSTON (PRWEB) May 09, 2018
Aquent is pleased to announce the release of its Digital Marketing Hiring Guide, accompanied by the Marketing Buzzword Alert Barometer. The guide details the six pivotal roles required to create a modern marketing team, while the lighthearted “Barometer” is designed to keep today's companies and organizations up-to-date on the digital world's ever-changing vocabulary.
Aquent's brand new Digital Marketing Hiring Guide is the first publication of its kind, detailing the six essential digital marketing roles and associated skill sets needed to create the most effective marketing organization: Digital Marketing Management, Marketing Automation, Search Marketing, Digital Marketing Analytics, Content Marketing, and Social Media.
"In today's competitive business landscape, marketing can be a real driver of Digital Transformation," said Cheryl King, President of Aquent. "The utilization of data, emerging technologies, and advanced analytics combine to create a huge growth opportunity for those devoted to getting digital marketing right. But even the best digital marketing technology needs experienced, savvy marketing talent to realize its potential."
Aquent drew on its years of experience to create its new Digital Marketing Hiring Guide. The company analyzed thousands of data points in order to identify the six skill areas and roles needed to support today's smart marketing organizations. It also offers in-depth guidance about how to source and hire the best digital talent for each of these roles.
King stated, "Our new guide distills lessons from our global staffing organization, which has been placing top marketing talent at the largest, most respected brands in the world for decades, to help hiring managers understand the skill sets and roles required to build a mature, modern marketing team."
And on the more playful side of marketing, Aquent created the Marketing Buzzword Alert Barometer as a resource for business leaders who understand the value in keeping up with the latest marketing trends, buzzwords, and best practices. The overall guide and buzzword glossary give company's an edge as they craft their marketing teams and strategies. Aquent's new guide is a free resource for businesses, hiring managers, and digital talent. Download a copy.
For over 30 years, Aquent has been using data-backed methods and a personal touch to hand-match the best creative, marketing, and digital talent for Global 500 clients. In addition to providing subsidized medical, dental, and vision benefits, and a 401(k) plan, Aquent provides free online training through Aquent Gymnasium. Learn more by visiting aquent.com.
Tim Donnelly, Media Contact
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