We believe being selected as part of this list further validates that personalized mobile messaging is where the future of marketing is heading.
NEW YORK (PRWEB) May 09, 2018
Attentive, the personalized mobile messaging platform for e-commerce and retail businesses, announced today that it has been included in the “Cool Vendors in Conversational Marketing” report by Gartner, Inc., published May 3, 2018. The annual report evaluates interesting and innovative vendors, products, and services in the space of messaging-based marketing and commerce.
“It is an honor to be recognized as a 2018 Cool Vendor by Gartner, one of the most respected voices in technology research,” said Brian Long, Co-Founder & CEO of Attentive. “From the start, we have focused on reimagining how mobile messaging can better serve the needs and wants of today’s consumers, while creating meaningful impact for brands. We believe being selected as part of this list further validates that personalized mobile messaging is where the future of marketing is heading.”
Attentive’s platform uses real-time analytics with machine learning to automatically send highly-relevant text messages across the entire customer lifecycle. Attentive has also developed a patent-pending solution that creates a seamless way for brands to gain mobile messaging subscriber opt-ins from their own website or other digital properties.
According to the Gartner report, “Conversational marketing unlocks novel brand presentation and engagement opportunities that help brands drive differentiation and service.”
Attentive believes the information provided in the “Cool Vendors in Conversational Marketing” report by Gartner, Inc. is valuable to marketing professionals who are considering new conversational channels to effectively engage with their customers. The full report is available to Gartner clients here.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Attentive is a personalized mobile messaging platform for innovative ecommerce and retail brands. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber— whether it’s a cart abandonment reminder, a notice about an exclusive sale, or product recommendations. With 30%+ click-through rates and 10x higher revenue per message than email, mobile messaging offers a highly effective, new way for consumers to connect with their favorite brands. Visit http://www.attentivemobile.com to learn more.