Mortgage Industry Powerhouse Launches Dynamic Marketing Campaign

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Marketplace Home Mortgage is generating new business with new radio and digital advertisements.

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Marketplace Home Mortgage, an innovator in the home finance industry, announced today a new initiative to educate home buyers, sellers and Realtors on the simplest and most thorough pre-approval process in an increasingly feverish housing market.

Marketplace Approved, a digital- and radio-focused campaign, couples up-front underwriting with MHM’s trademark on-time closing guarantee to bulletproof a buyer’s offer.

The one-of-a-kind pre-approval process sets the firm apart from its competition and gives momentum to the message that Marketplace Home Mortgage professionals are dedicated to creating a no-hassle experience for everyone involved in the home buying and selling process.

“Having a moving truck pull up only to find your buyer’s offer fell through is a worst-case scenario when you’re trying to sell your home,” said Marketing Manager Rachael Clark. “Our pre-approval process makes an offer rock-solid so everyone can sleep better at night knowing the offer has been Marketplace Approved.”

The campaign encompasses radio ads currently running on Twin Cities stations, such as KFAN and KS95, and pay-per-click, display and social media advertisements designed to educate the local real estate community about the one-of-a-kind pre-approval process from the firm in its own back yard.

CEO Keith White personally appears in the radio ads for Marketplace Home Mortgage and takes immense pride in the business the campaign has already generated.

“In a market where homes are hard to find and competition is fierce, we need to be top-of-mind when it comes time to buy and sell and this campaign is producing spectacular results,” White said.

A quality pre-approval can make all the difference in a market where the highest bid doesn’t guarantee a buyer his or her dream home. Marketplace Approved enhances the buyer’s offer, with a five thousand dollar on-time closing guarantee to the Seller while giving Realtors security knowing their buyer can submit a strong offer and a seller’s peace-of-mind knowing they’re accepting a thoroughly vetted offer.

The Marketplace Approved initiative gives the firm a leg up on the competition, helping turn prospective home buyers into satisfied clients, said Sales Manager Bjorn Burnevik.

“Our clients know that once they’ve found their dream home, they can make a strong offer that puts them ahead of the competition,” Burnevik said. “The process is so smooth and simple that we feel folks out in the community need to know about it.”

About Marketplace Home Mortgage:
Marketplace Home Mortgage L.L.C., based in Edina, Minnesota and doing business in fourteen other states, provides start-to-finish mortgage services to real estate professionals, builders and residential and commercial buyers. Marketplace has offices in Florida, Michigan, Wisconsin, Colorado, New Hampshire, Iowa, and Sioux Falls, South Dakota. In 2017, Marketplace Home Mortgage was recognized Best of Business Mortgage Company Winner from Twin Cities Business. To learn more, visit http://www.marketplacehome.com. Reporters and Editors: to schedule an interview with a mortgage expert in your market, contact Robb Leer 612.701.0608 or robbl@leercommunication.com.
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Robb Leer