"Servant leadership is the most difficult thing I’ve ever had to do as a leader."
VISTA, Calif. (PRWEB) May 14, 2018
While servant leadership has gained interest in the past year, it is still an often misunderstood management approach, and many consider it soft.
In his new book – "The Art of Servant Leadership II: How You Get Results Is More Important Than the Results Themselves" – Art Barter details the turnaround he and his team created at Datron World Communications using the servant leadership philosophy. Within six years after Barter and his wife, Lori, purchased Datron in 2004, the company went from $10 million in annual sales to $200 million. In November of 2016, Datron announced a record contract in the amount of $495 million dollars. Datron is a manufacturer of radio communications equipment for military and security personnel, with customers around the world.
"People often ask me, 'Isn’t servant leadership soft?' My response is that servant leadership is the most difficult thing I’ve ever had to do as a leader,” said Barter.
"That’s because, with servant leadership, you're asking people to change their behaviors, but you still have to get bottom-line results."
In "The Art of Servant Leadership II," there's a story Barter tells of how integrity, a key ingredient of servant leadership, caused him to turn down business. That decision also led to more business later:
"Many years ago, one of our customers asked us to backdate some documents on a procurement process, and we said, 'No, we won’t do that.' I told my team to get on a plane and come home. We walked away from a $6-million deal."
"Interestingly, eight years later that customer came back to us and asked us to take the lead on a $12-million program because of our integrity. They knew they could trust us. You have to live what you believe in, and you can’t loosen your values just to get business."
Barter weaves in real business stories like the one above with a frank insider’s view of how he and his team turned Datron World Communications' culture and sales around.
In the book, Barter not only gives a how-to and cautionary tales about changing an organization around, he details nine key behaviors found in servant leaders:
1. Serve First
2. Build Trust
3. Live Your Values
4. Listen to Understand
5. Think About Your Thinking
6. Add Value to Others
7. Demonstrate Courage
8. Increase Your Influence
9. Live Your Transformation
Click to learn more and download a sample chapter of The Art of Servant Leadership II.
"The Art of Servant Leadership II:
How You Get Results Is More Important Than the Results Themselves"
By Art Barter
Who is Art Barter?
A veteran of business with experience at companies like Disney, Datacard, Titan Corp., and various manufacturers, Art Barter is currently CEO and cultural architect of Datron World Communications Inc., a radio equipment manufacturer. Starting in 2004, he and his team transformed Datron from $10 million in annual sales to $200 million in just six years by putting into practice the behaviors of servant leadership. In 2016, the company received its largest contract to date for $495 million.
Art Barter is also an active speaker, passionate about spreading the message of how to implement servant leadership. He is CEO and founder of the Servant Leadership Institute (SLI). Since 2010, SLI has helped people and organizations put servant leadership into practice through hands-on training, coaching, events, publications and other programs. Art is the author of "Farmer Able" and "The Servant Leadership Journal."
Links of interest:
NOTE TO MEDIA: If you would like a copy of The Art of Servant Leadership II for review, please contact Mike Driehorst/Weaving Influence: Mike [@] WeavingInfluence.com.