With New Merger, Mixed Digital LLC Gallops into Sports Marketing

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An award-winning Durham digital agency is growing fast—and has no intention of hauling on the reins.

Adding someone with Hailey’s market expertise is as invaluable to the agency as it is to our future clients. We're very excited for the potential of this partnership.

On May 4, Mixed Digital LLC—whose suite of services includes brand development, search marketing, social media management, web design, video production and more—merged with Equestrian Marketing, LLC, a New York City boutique agency specializing in sports marketing and management.

The culmination of a fruitful ongoing partnership, the merger will enable Mixed Digital to launch a niche sports brand marketing arm. “Equestrian Marketing’s roster of professional athlete clients presents new opportunities for endorsement and sponsorship agreements,” says Hailey E. Feldman, Equestrian Marketing president and Mixed Digital’s new CMO. “Our clients will benefit most from this merger.”

Equestrian Marketing has, true to its name, traditionally served professional horseback riders. As Mixed Digital’s sports marketing department, however, it can leverage the Durham agency’s considerable client list to reach the wider world of sports.

“Adding someone with Hailey’s market expertise is as invaluable to the agency as it is to our future clients. We're very excited for the potential of this partnership,” says Mark F. Simmons, Mixed Digital’s founder and principal.

“Mark and I share a customer-centric goal,” says Feldman. “We’re long-time colleagues with a history of success for clients. Mark is a pioneer in the industry and I am humbled to be his partner.”

ABOUT MIXED DIGITAL LLC

Mixed Digital is Durham-based digital marketing agency with Madison Avenue roots. Through a balanced approach of analytics, creativity, and thoughtful partnership, they solve complex marketing challenges and exceed client expectations. This merger strengthens its NYC presence,while expanding its footprint to Tampa Bay, FL. Learn more at http://www.mixeddigital.com.

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