After LooLoo Backers Invest More Than $50,000 on Kickstarter, Crowdfunding for the World’s First Automatic Toilet Freshener Continues on Indiegogo

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Crowdfunders push presales five-times beyond campaign goal to support the new patent-pending device that keeps toilets smelling fresh automatically, making bathroom air fresheners a thing of the past

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Our crowdfunding backers will be the first to enjoy the ease and convenience of LooLoo, and we expect more crowdfunders will be introduced to the new, tech-savvy way to keep bathrooms smelling fresh as presales continue on Indiegogo.

After LooLoo scored a tremendous success on Kickstarter, raising more than $50,000, crowdfunding for the world’s first automatic toilet freshener continues on Indiegogo InDemand.

“Our crowdfunding backers will be the first to enjoy the ease and convenience of LooLoo, which blocks odors from the worst Number 2 business in the bathroom, and we expect more crowdfunders will be introduced to the new, tech-savvy way to keep bathrooms smelling fresh as presales continue on Indiegogo,” said LooLoo Co-founder and inventor Taylor Wood.

Led by crowdfunders in the United States, Canada, the United Kingdom and Australia, presales surpassed the initial Kickstarter goal by five times for the LooLoo, a combination of innovative technology with a slick, clean design to directly address the source of the smell issue on the inside of any toilet – keeping the toilet bowl odors from ever breaking the surface of the water.

Using infrared technology to sense the heat of the body as a user sits down, LooLoo sprays a thin film of proprietary essential oils on the water inside the toilet. The fragrance blend both traps the odor under the water and counteracts the odor by absorbing all smelly nitrate molecules.

LooLoo is the perfect and convenient solution to keeping the bathroom smelling fresh, whether in the home or at the office.

LooLoo also comes equipped with LED lights that softly illuminate the toilet bowl, with nine colors to choose from, eliminating the jolt of turning on a bright light in the middle of the night when nature calls.

“LooLoo is the only tech-savvy way available on the market today that solves one of the oldest problems – the smell when nature calls,” Wood said. “And the LooLoo is far more efficient than a can of air freshener, which has never been that effective since it just masks a very foul odor with a sweet fragrance; which can make ‘Number 2’ business end up smelling even worse.”

For more information and to purchase LooLoo at early-bird discounts during crowdfunding, visit the LooLoo Campaign Page on Indiegogo InDemand.

About LooLoo
LooLoo is a product of Homemation LLC, a Salt Lake City-based innovation company. Taylor Wood, the co-founder and inventor of LooLoo, was previously with Deloitte Consulting- Strategy & Operations, where he worked with an array of fortune 500 companies. Bryce Johnson, a co-founder of LooLoo, previously was CEO of Zarbee’s Naturals, where he helped build the Number-1 pediatrician-recommended cough syrup. LooLoo not only cares about freshening toilets, but also about improving the world’s sanitation. For that reason, a portion of the company’s revenues are dedicated to solving sanitation problems in developing countries. For more information visit https://looloo.us/

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Colin Trethewey
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