SEAS Capital Partners, LLC Launches New Company Website Asking Water Quality Dealers and Manufacturers: "Where Do You Want to Take Your Business?"

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The new SEAS site tells how the company serves the water treatment industry with strategies and resources for business growth, improvement, reinvention, valuation, and transition.

SEAS Capital Partners, LLC, a business advisement, investment, and improvement firm focusing on the water quality industry, has launched their new company website,

SEAS, based in Plymouth, Mich., has worked with over 200 water treatment dealers, manufacturers, and associations since the company’s founding nearly 20 years ago. SEAS clients include the Water Quality Association (WQA), Pentair, Marmon, Ecowater Systems, A. O. Smith, Axeon Water Technologies, NSF, the Water Quality Research Foundation (WQRF), and many more.

SEAS advisors average over 35 years of experience in the water quality industry. “We understand our clients so well,” said Darwin Watts, the chief executive officer of SEAS, “because we’ve owned, managed, and marketed water treatment companies ourselves. We’ve also bought and sold companies, and we’ve led our industry’s top associations.”

Per Watts, the SEAS team’s extensive hands-on experience enables them to offer expert information, research, and advice. “Water quality companies apply our services everywhere from day-to-day dealer operations to making strategic decisions in the boardroom.”

Water quality dealers look to SEAS for help in identifying new markets and customers, improving operational and financial performance, and branding and advertising strategies. SEAS also helps dealers prepare and plan for business acquisitions and transitions.

For water quality manufacturers, SEAS focuses on global growth strategies, dealer network development, identifying strategic partners and investors, leadership recruitment and development, and improving marketing, sales, and technical processes.

“We’re not just advisors,” said Erica Sommer, the chief operating officer of SEAS. “We don’t just sell a pre-cooked consulting template.” Sommer went on to describe the typical SEAS process: “We work closely with our clients to thoroughly understand their needs and opportunities. Then we conduct in-depth interviews, perform expert analyses, and test all recommended strategies and processes. We do all this to help guide our clients to their best paths forward.”

Helping water quality dealers valuate and sell their businesses is a SEAS specialty. “First we do a deep dive into the dealership’s financials and opportunities,” Sommer said. “Then we assess the dealership’s value, using our proprietary tools. We test and compare projected results from different transition plans. The result is a go-forward strategy, including the process improvements and financial restructuring that we and the client agree to be needed.”

SEAS, said Sommer, will typically set the transferred company’s business model for up to five years forward, with guidance for implementing the plan for one, two, or three years following.

The new SEAS website features case studies describing how the company has helped leading water quality manufacturers improve relations with their dealers and develop deployment strategies for entering new markets. Other case studies tell how SEAS worked with water quality dealers to manage risk with business acquisitions, re-imagine their business for changing markets, and continue to grow profitably while preparing the dealership for ownership change.

Watts, the CEO of SEAS, is widely recognized within the water quality industry as a long-term business owner, leader, investor, and advisor. He has multiple holdings in this business sector. Watts is a past president of the Water Quality Association (, and he continues to advise and train association members as a WQA volunteer. In 2016, the association bestowed Watts with its highest honor: induction into the WQA Hall of Fame.

COO Sommer serves on the WQA’s Marketing, Branding, and Communications Committee, and is an investor in multiple business ventures in the water quality industry. For example, she owns Great Water USA (, a long-time provider of residential and commercial water treatment solutions in Morris, Illinois. Sommer also recently helped a leading water quality manufacturer set up a thriving dealer association, which has successfully improved communications and increased productivity throughout the dealer network.

More information is available from SEAS Capital Partners, LLC, P.O. Box 700560, Plymouth, Mich. 48170. Phone: 734-751-8607. Email: [email protected]

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