San Diego Author and Coach Ann marie Houghtailing Leads Groundbreaking Corporate Storytelling Certification Program

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Participants will learn how to use storytelling for marketing, revenue generation and leadership

It’s been said that those who tell the stories rule the world. That’s why the Center for Corporate Storytelling at California International Business University (CIBU), in partnership with speaker and business coach Ann marie Houghtailing, is offering a first-of-its-kind academic certification in Corporate Storytelling.

“Storytelling is, quite literally, the most underutilized powerful tool of influence,” said Houghtailing, who works with companies and individuals to integrate storytelling into their business development. “Whether you’re trying to lead people, use it in marketing, or pitch and generate revenue, storytelling as an extraordinarily powerful too.”

The inaugural program takes place June 8 – 9, 2018 at the CIBU campus in downtown San Diego. The cost of the program is $1,195. The Corporate Storytelling program provides a foundational education in the science, structure, and application of storytelling for business, and will teach participants how to thoughtfully and authentically integrate memorable and impactful narrative into their day-to-day business practice. The certification is well suited for marketers, professional service providers, entrepreneurs, attorneys, business leaders, speakers, start-ups, and non-profits that seek to elevate their exposure and influence in the marketplace.

“I’ve had the privilege of coaching attorneys with opening and closing arguments using storytelling. I’ve worked with non-profits to explain global warming using storytelling, and I’ve worked with forensic accountants to use it. There is really no industry that cannot benefit from the power of story,” said Houghtailing.

The program will be delivered in a two-day, 16-hour intensive format to accommodate the demanding schedules of the working professionals that CIBU serves. More information can be found at:

About California International Business University

California International Business University’s mission is to foster the development of an international perspective and the necessary educational experience to prepare its graduates to function more effectively in the growing transnational world of commerce.

About Ann marie Houghtailing

Ann marie Houghtailing is an expert in business development and storytelling. She has trained thousands of professionals across a wide array of industries all across the country to increase revenue, expand market share, deepen relationships, and create a more inclusive corporate culture. Her unique content, high energy, and humorous delivery regularly distinguishes her as the highest rated presenter at conferences around the country. Ann marie is a sought-after speaker who has delivered a TEDx talk, written two critically acclaimed one-woman shows, and her writing credits include her book, How I Created a Dollar Out of Thin Air, and her articles have appeared in the Washington Post, Yahoo! Finance, Daily Worth, Huffington Post, San Diego Business Journal, and Thought Catalogue.

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