Digital Marketing CEO, Ken Wisnefski, Says Amazon Stock Will Be ‘Utterly Unstoppable’

Share Article

Founder and CEO of WebiMax, Ken Wisnefski, provides his thoughts on the future of Amazon and how it will change the digital marketing landscape.

News Image
I would anticipate the number of merchants who sell on Amazon to continue to increase dramatically while the revenue that is generated via the ad sales will also see huge increases.

Had you plunked down $100 in 1997 to get in on Amazon’s initial public offering, you’d have just shy of $101,200 to your name as of April 2018. One day, you’re selling books on the internet and the next, you’re re-inventing the way society shops. It’s funny how life works out like that -- especially if you’re Amazon CEO Jeff Bezos who’s currently valued at $105 billion. Moreover, the 14 percent gain that Amazon stocks made during April into May 2018 helps explain its healthy closing price of $1,609.08 on May 10, 2018 and goes to show what forward-thinking companies are capable of.

WebiMax digital marketing agency CEO Ken Wisnefski feels Amazon’s stock will continue its meteoric rise and will soon become utterly unstoppable. What’s more, a recent digital advertising-buy offering is only going to drive up value. “Amazon has really placed itself in a position that it is deeply ingrained in people’s buying habits,” says Wisnefski. “The ability for merchants to increase their product visibility via paid placement is something that makes complete sense and I would anticipate the number of merchants who sell on Amazon to continue to increase dramatically while the revenue that is generated via the ad sales will also see huge increases.”

Amazon’s continued success is nearly guaranteed barring some unforeseen misstep of cataclysmic proportions (and let’s all buy stock in the company that fills the void if that were to happen). Here’s what Wisnefski, as CEO of a company that regularly offers clients ways to increase their own brand reach, sees in store financially for Amazon as it looks to go toe-to-toe with the likes of Google and Facebook.

  • ‘Strong Buy’ Status: According to Zacks Investment Research, Amazon’s first quarter revenues exceeded $51 billion and its “Prime” shipping service has more than 100 million paying customers. Believe it or not, Zacks also says that Amazon is “still near the heart of its growth stage as a company” with cloud computing and machine learning as sectors it will likely tap into. They’ve thus rated it as a “strong buy” and Wisnefski can see why. “Amazon has become more of the go-to destination for people making purchases and buying products,” he said, adding that “more and more product searches will originate on Amazon and then go to Google on a secondary basis if the product they want isn’t on Amazon.”
  • Smart Service: According to the April 2018 Reuters news article, the recent ad-buy initiative on Amazon gives businesses the chance to earn their products better positioning on the website. It also earned Amazon somewhere around $2 billion in the first quarter of this year. We’ve all seen this preferential placement done before at the top of Google searches thanks to the company’s paid-for “AdWords” results. As Wisnefski says, “Consumers have become more intelligent in their purchases and the opportunity for advertisers to offer variable market strategies is something that Amazon has done a great job identifying. Different products respond to different type of ads differently depending on price points. The ability to have more than one option for the ad enables advertisers to leverage the right ad for their specific product.”
  • The Big Three: This ad-buy effort may make Amazon a lot of money, but Google and Facebook still offer their own unique ways to reach users. “For businesses that sell a service, Google provides the best value and ability to target,” says Wisnefski. “For merchants that have products and want to raise awareness for their brand or product, Facebook offers the most robust platform to help expand brand visibility to the consumer facing market.” As for Amazon, this sales platform will continue to offer the products people are specifically searching for, but “all three ‘giants’ have value to marketers; the key aspect is understanding your business and what platform will best serve your product or service.”

About WebiMax: WebiMax, a full-service digital marketing agency headquartered in Camden, New Jersey, helps clients of various private and professional backgrounds meet their online search engine optimization needs. The company, which will mark a decade of business this year, was founded by CEO Ken Wisnefski and recently named by Business News Daily as the best online reputation management services provider for 2018.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Greg Adomaitis
Visit website