TVadSync Unveils Smart Tune-In Attribution - Helping Provide Entertainment Marketers With the Most Effective Cross-platform Media for Driving Show and Movie Tune-ins
NEW YORK (PRWEB) May 24, 2018 -- TVadSync has announced the launch of Smart Tune-In Attribution - its cross-channel, multi-touch attribution algorithm, designed to optimize insight into the influence of integrated TV and digital campaigns on content viewings. Through the most advanced data-driven, algorithmic machine-learning and access to the US’s largest deterministic Smart TV data set, TVadSync’s attribution modeling can calculate the incremental lift in conversion rates of brands’ TV spots and digital creatives with maximum precision. This creates a comprehensive picture of how TV and digital touch-points synergistically contribute to tune-ins and viewings and gives TVadSync a superior way to optimize and drive more views via high performing cross-platform campaigns.
Legacy attribution models such as last touch, first touch, linear, position based, and time decay tend to rely on a predetermined, subjective weighting being placed on a touchpoint. In addition, they often don’t take account of unsuccessful paths-to-purchase to garner learnings. TVadSync’s multi-touch attribution modeling, driven by machine-learning AI, considers all consumer paths to build a complete picture of how each touch-point performs.
“With Smart Tune-In Attribution, TVadSync can ensure that campaigns take into account all the details that are pertinent to how TV viewers and mobile users move through the path-to-tune-in, when and where the flow needs to be improved and how to optimize the process for maximum engagement,” said John McNicholas, Head of Product at TVadSync. “Attribution modeling is a key area in which entertainment companies stand to make incredible gains, and TVadSync is making sure they can”.
TVadSync’s proprietary Smart Tune-In Attribution offering signifies a major progression for entertainment advertisers looking to maximize audience engagement. For more information email [email protected] or call (310) 401 7900.
About TVadSync
TVadSync (http://www.tvadsync.com) represents the ultimate in cross-screen marketing, helping advertisers leverage the combined emotive power of TV and conversion opportunity of digital to drive maximum ROI, and understand the impact of both. With TVadSync’s retargeting offering, brands can retarget the mobile devices of consumers who have viewed specific TV content at exactly the right time, helping to drive higher results. Through cutting edge attribution modelling, TVadSync also gives brands the tools they need to gain valuable insights into precisely how their TV or digital spend influences engagement, and how to optimize their marketing.
Smart Tune-In Attribution is a trademark.
Contact
Ruaidhri Mag Fhloinn
[email protected]
Ruaidhri Mag Fhloinn, TVadSync, https://www.tvadsync.com/, +353 874196839, [email protected]
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