Maine Brewers’ Guild Announces Maine Beer Box Headed to the U.K. For Leeds International Beer Festival
PORTLAND, Maine (PRWEB) May 16, 2018 -- Maine Brewers are proud to announce the United Kingdom as the next partners of their Global Brewers Trade project and second international destination of the Maine Beer Box.
Carrying forward an international, collaborative project launched last year, brewers from across the state will fill the Maine Beer Box with fresh craft beer and send it aboard a freighter ship to Leeds, England where Maine breweries will be featured at the 7th annual Leeds International Beer Festival (LIBF) in September.
For decades, American brewers have looked to European and British brewers for inspiration. Now, brewers around the world have their sights set on New England as the hotbed of global brewing innovation - and Maine is leading that charge, while also giving their brewers the chance to continue to find new inspiration overseas.
The Maine Beer Box - a custom-built, 12-meter long, refrigerated shipping container, complete with 78 beer taps on the side and a fully self-contained, C02 draft system was built for exactly this purpose.
After global beer lovers get a taste of Maine beer at the Leeds International Beer Festival, brewers from across the United Kingdom will load the Maine Beer Box with their own craft beer and ship it back across the North Atlantic to Portland, Maine where beer from regions across the United Kingdom will be featured at the Guild’s Winter Session Beer Festival in November, thereby completing the global brewers trade.
"We are thrilled that the Maine Brewers' Guild have chosen Leeds International Beer Festival as the U.K. destination for the Maine Beer Box. With the shared aspiration of promoting and supporting breweries and beer making in our own parts of the world, the Maine Beer Box will be an incredible, and exciting addition to the 7th LIBF," said John Kelly, event organizer for LIBF. "The Festival is also proud to act as a platform and host this reciprocal initiative.”
Part marketing, part goodwill trade mission, and part economic development initiative, the project involves breweries of all sizes, from each area of Maine. Many of the brewers will travel with their beer to the United Kingdom, where they will meet with local brewers, share their craft and pour beer side-by-side at the festival.
"The American craft beer industry would not be where it is today without brewers from the United Kingdom," said Sean Sullivan, executive director of the Maine Brewers’ Guild. "The Maine Beer Box is a unique and prominent symbol of the collaborative spirit of Maine, and American craft brewers. This is an exciting opportunity and homage to our heritage which showcases how far craft beer has come in Maine in the last few decades."
As credence to Maine as the home of craft beer in the Eastern US, Sullivan pointed to the founder of New England’s first microbrewery – David Geary of D.L. Geary Brewing Co. who began selling his beer in 1986. D.L. went directly to the U.K. for research and training as a brewmaster in 1984 where he was aided by the 14th Lord of Traquair – Peter Maxwell Stuart – a Scottish nobleman and brewer who provided introductions for David to learn the craft from brewers around the U.K. While David Geary has now retired and new owners took over Geary’s last year, Maine’s craft beer industry has thrived, and Maine is now consistently recognized as one of the top destinations for craft beer tourists in the U.S., with a recent study showing it has the third highest number of breweries per capita in the country.
The Maine Beer Box is believed to be the largest mobile kegerator ever built, and can bring craft beer anywhere in the world, by land or by sea. The initiative is intended to facilitate a global exchange of beer, brewing knowledge, and camaraderie between Maine brewers and brewers from ports across the North Atlantic that are served by Eimskip’s shipping fleet.
Eimskip and the Maine Brewers’ Guild (MBG) launched this first-of-its-kind project in 2017, trading beer with brewers from Iceland and hosting the largest beer festival in Icelandic history last June. Eimskip, an Icelandic-based shipping company has its North American headquarters in Portland, Maine, and will be helping MBG ship the Beer Box into its Immingham port.
Tickets, news and updates about this year’s Leeds International Beer Festival can be found at http://www.leedsbeer.com. More information on the Maine Beer Box can be found at http://bit.ly/mainebbox.
About Maine Brewers’ Guild
Maine Brewers’ Guild is a nonprofit organization dedicated to promoting and protecting the craft beer industry in Maine. Since 1986, Maine has been at the forefront of the craft beer movement. As of April 2018, Maine is home to over 115 breweries and is consistently recognized as one of the best destinations in the USA for beer tourists. Learn more at http://www.mainebrewersguild.org
Emily Colt, Broadreach Public Relations, +1 252-689-2499, [email protected]
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