“Being at EMSLive is truly important, as we showcase how the digital out-of-home sector is crossing over into experiential as new technologies allow producers at agencies to effectively use DOOH services to enhance their campaigns. " Joel Martin Director of Innovation & Media Sales
SALEM, N.H. (PRWEB) May 15, 2018
Digital Experiential Media Network (http://DXMNUSA.com) the leading multi-sensory digital signage national kiosk network, is pleased to be a sponsor of the 2018 Event Marketer Experiential Marketing Summit #EMSLive (http://emsummit.eventmarketer.com), held in San Francisco May 14 - 16 at Marriott Grand Marquis.
EMS Live is the world’s largest conference on experiential marketing. Attended by more than 2,000 marketers–and powered by a speaking faculty from the world’s leading brands–the Summit delivers the most mission-critical trends and best practices available on face-to-face marketing. DEMN is pleased to be one of the sponsors of the 2018 “Solutions Center” that showcases leading products, technologies and partners at the event.
Based in Salem, New Hampshire, DEMN provides an advertising network of 2,200 in-venue permanent placement kiosks across the United States. Current locations include high profile retailers, malls, cinemas, restaurants, hospitality venues, and national amusement centers who have opted in for a new revenue stream to include ad-enabled branded experiences.
The multi-sensory booths offer high-quality image/video capture, editing, and manipulation in addition to the ability to post to social media for online distribution and viewing. Dubbed “The Reaction Booth” by some marketers the kiosks allow media buyers and ad agencies to engage with pre-roll while broadcasting guest participation reactions live to social media. Unlike a traditional photo booth, this experience is completely free to the end-user paid for by the brand sponsoring the campaign. Each kiosk can be customized to fit a client’s needs creating a unique immersive activation while costing less than traditional campaigns by using a pay per engagement model.
The kiosks feature 24” and 42” monitors for exterior digital signage and an internal touchscreen for additional interactivity. Each unit comes with the latest high-quality dye sub printers from DNP Japan and backed by the Innovative Foto national network of field technicians. Advertising innovations include Quividi camera audience analytical software. Thanks to the Quividi enhancements DEMN delivers real-time audience analytics that include gender, age, attention, and mood thus, delivering real value to DEMN advertising partners.
“This is our first year exhibiting at the EMS show and we really wanted to stand out with all the experiential features that ad buyers and agencies are looking for,” commented Joel Martin DEMN Director of Innovation and Media Sales. Mr. Martin further commented “Being at EMSLive is truly important, as we showcase how the digital out-of-home sector is crossing over into experiential as new technologies allow producers at agencies to effectively use DOOH services to enhance their campaigns. The use of our features including programmatic, multi-screen engagement, mobile/location, video recording, social media amplification, and imaging to enhance our impact on audiences increasing the ROI on campaign media spend.”
Stephen Williams Sr. Director of the new division believes that the key will be the ability to reduce waste in digital and mobile marketing expenses. He went on to state “Unlike traditional models, our kiosks reduce waste by offering 100% viewership and accountability tied to a mobile number. There are no evil bots, no click fraud, no CMP estimates of foot traffic. Thanks to the Quividi software we have integrated into the platform, we know the exact foot traffic, we know the viewability rates; we know who our audience is 100% of the time at an experiential activation and we only charge you for the mobile cell phone numbers we engage with.”
Ad agencies and media buyers interested in finding out more can register now at http://dxmnusa.com for test campaigns to assist them in understanding the new platform.
About Digital Experiential Media Network
DEMN is the advertising arm of Innovative Foto. Working with media buyers, ad agencies, integrated media, and experiential producers DEMN focuses on bringing the latest in multi-sensory kiosks to the industry. The network allows experiential ad agencies to truly deliver self-serve interactive imaging campaigns, mobile advertising, social media amplification, and audience measurement data all under one easy to use platform.
About Innovative Moto
Based in Salem, New Hampshire, Innovative Foto has 80 percent market share of the US photo booth in-venue kiosk distribution. The Innovative Foto booth “real estate” is unmatched–more than 2,200 booths across North America operating at indoor and outdoor venues since 1995–dominating malls/shopping centers, retail, movie theaters, amusement parks, zoos, aquariums, museums and tourist destinations with a fleet that yields nearly 30 million interactions annually.
Enterprise partners/customers include Sea World, Bush Gardens, Forever 21, Urban Outfitters, Rainforest Cafe, GGP Malls, Hard Rock Cafe, Cinemark, AMC Theaters, Cedar Fair, Six Flags, San Diego Zoo, Mars Corporation, and more.
Innovative Foto is wholly owned under DNP Imagingcomm America Corporation (http://www.dnpamerica.com) established in July of 1976. Having offices in New York, Los Angeles, and Silicon Valley, DNP America focuses its operations in graphic printing services, decorative materials, packaging, functional films, card related products and security solutions, as well as, electronic devices to the North and South American markets.
DNP America is a subsidiary of Dai Nippon Printing Co., Ltd. (DNP) ( http://www.dnp.co.jp ) a publicly traded company established in 1876 with $15 billion dollars in annual revenue and 45,000 global employees. Headquartered in Tokyo Japan DNP is known worldwide for its printers and imaging technology.
Learn more at http://www.DXMNUSA.com
For additional information please contact:
Director of Innovation & Media Sales
Digital & Experiential Media Network Division