NewAir President Luke Peters Shares Business Insights

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5 Entrepreneurial Lessons From a Self-Starter.

Luke Peters, President NewAir Appliances

Luke Peters, President NewAir Appliances

"Your business is like a sports team. The better players you have, the more games you will win," says Peters. "You can make the biggest impact to your company by hiring the best people possible."

NewAir Appliances President Luke Peters is sharing important lessons about starting a business on Thrive Global, a subsidiary of Medium. Medium is a blogging platform that publishes high-quality thought leadership articles on a wide range of topics while seeking to minimize the influence of advertising.

In a recent interview with Yitzi Weiner and Sarah Snyder, Peters shares stories from the earliest days of NewAir’s launch, when he and his wife Mariella ran the company out of their home and used their front lawn as a pre-shipping staging area. Today, the company boasts a 115,000 square-foot distribution center and more than 65 employees.

Peters also outlines five major lessons he believes will help other entrepreneurs achieve success with their businesses. "We always want to focus on so many goals, but it’s better to focus on fewer, more important items," Peters advises.

Among these goals should be hiring a strong team. "Your business is like a sports team. The better players you have, the more games you will win," says Peters. "You can make the biggest impact to your company by hiring the best people possible." Peters believes this is a crucial lesson even for cash-strapped startups. He also advocates providing regular feedback on employee success via scorecards.

Peters also sweats the details. He cautions against leaving too much to others out of fear of micromanagement, particularly when it comes to cash flow. In his interview, it’s clear that Peters has a strong grasp of the finances of running a business, and he shares valuable tips with other emerging CEOs.

To read more business advice from Luke Peters, visit Thrive Global at https://medium.com/thrive-global/focus-on-your-high-payoff-activities-advice-from-ceo-luke-peters-2e9a96762fe3.

To hear Peters talk about his business, visit NewAir’s YouTube channel at https://www.youtube.com/watch?v=B1ebUzZYETY.

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About NewAir Appliances
California-based NewAir Appliances is a family-owned manufacturer and distributor of luxury compact home appliances, including everything from beverage coolers to portable laundry solutions. Its wide range of products is carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at its responsive in-house call center. NewAir's focus on value and quality over the past 15 years has made it one of the most trusted names in home appliances. See all of the company's products at http://www.newair.com.

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Media Contact:
Andrew Stephenson, Director of Product Marketing
Email: press(at)newair.com
Tel: (657) 257-4326
Website: http://www.newair.com

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