Columbus Fair Auto Auction Teams with Cognosos to Track Vehicles Throughout Its Operations

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Innovative wireless solution provides real-time visibility to vehicle location and movement, improving operational efficiency and customer experience.

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"RadioTrax gives our personnel the visibility they need to ensure that our auto auction business is operating at peak efficiency."

Columbus Fair Auto Auction, a leading independent auto auction and Cognosos, a provider of enterprise IoT services, have deployed the Cognosos RadioTrax™ platform. Auction personnel now have real-time visibility to location data from the time vehicles enter the auction grounds, through pre-auction processing, into the multiple auction lanes, to the eventual exit of the vehicle with its new owner. Columbus Fair also has the data aggregation and analytics capability to improve their operational efficiency and security, while their customers have improved visibility to the status of cars on their auction watch lists.

RadioTrax eliminates the hurdles that have prevented the automotive industry from realizing the benefits of real-time vehicle tracking. A low-cost, battery-operated tracker placed within each vehicle relays location and state information to activators and gateways. Patented wireless cloud technology scales the solution across thousands of cars and multiple, large lots. Dashboards and smartphone apps transform the collected data into highly useful, real-time information for inventory location and management.

“RadioTrax gives our personnel the visibility they need to ensure that our auto auction business is operating at peak efficiency,” said Greg Levi, President and COO at Columbus Fair Auto Auction. “It helps us keep our auction lanes running at full speed and will give our customers an exciting new way to track the vehicles they’re interested in bidding on.”

According to Cognosos CEO Steve Robb, the market has been waiting for an IoT solution that is affordable, reliable, and flexible. “RadioTrax technology provides extended geographic coverage using low-power wireless, reducing infrastructure and network costs,” says Robb. “We’ve engineered the solution to be reliable and scalable from the tracker in the vehicle all the way to the reporting dashboards in the cloud.”

About Cognosos
Cognosos creates advanced Internet of Things (IoT) solutions that enable enterprises to increase sales, improve operational efficiency, and deliver a standout customer experience. Its RadioCloud® platform enables enterprises to deploy value-creating services with greater reliability and at a fraction of the cost of competing approaches. For more information, visit http://www.cognosos.com

About Columbus Fair Auto Auction
Columbus Fair Auto Auction is a family-owned auction founded in 1959. Led by Alexis Jacobs, CFAA is a leading independent auction servicing both commercial and dealer consignors. Each of the eleven lanes promotes IAS Simulcast with high definition cameras. Among its many awards, Columbus Fair Auto Auction has been named Ally Financial’s Auction of the year for 2015, 2016, and 2017. For more information, visit http://www.cfaa.com.

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Marc Freund
Cognosos
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