LaterPay Introduces New Cross-Device, Cross-Platform Identity Solution for Publishers

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LaterPay offers Merchant User ID solution to identify users across devices and platforms, and enhances its proprietary dashboard with new analytics and insights.

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LaterPay – a technology company offering an industry-first, patented payment infrastructure designed to offer users immediate, frictionless access to content or services without requiring upfront registration or payment – today introduced its Merchant User ID (MUID) system, a new solution that enables publishers to identify users across all devices and platforms, such as native apps, progressive web apps or websites.

LaterPay’s MUID solution integrates first-party publisher data and combines cookies with a proprietary algorithm to assign publishers’ users unique, anonymous identifiers for re-targeting purposes. It saves users time from having to register on every new device or platform, which in turn helps publishers provide consistent experiences across all devices and platforms and generate more revenue. In addition, publishers can personalize the user experience with custom rewards and incentives based on a user’s consumption behavior. Unlike other systems, MUID is permanent and the user tokens never expire. LaterPay’s MUID solution is compliant with the General Data Protection Regulation (GDPR) in Europe.

“Consistent user experiences are absolutely necessary for publishers to maximize their reach across devices and platforms. We’re excited to provide publishers and content creators with the proper insights and tools they need to succeed in today’s fragmented market,” said Cosmin Ene, founder and CEO of LaterPay.

LaterPay has made additional enhancements to its dashboard that will provide publishers with key analytics and tools to increase conversion rates and subscriptions. Specifically, publishers using LaterPay’s platform can now measure and compare how well their paid content offerings are performing; view payment key performance indicators (KPIs) such as next payout, total pending payout and total payout; and experiment with content styles, types and headlines to optimize sales goals.

LaterPay saves users time and increases conversions for publishers and digital service providers. By using LaterPay’s solution, digital publishers and service providers can simultaneously expand existing subscription models, increase their paying customer base and improve their user experience. As of May 2018, the company has over 250,000 active and registered users in Germany.

About LaterPay
LaterPay turns users into paying customers for digital content or services such as journalism, videos, and software. LaterPay owns patented technology for enabling payments and micropayments without upfront registration and payment, facilitating the “use now, pay later” approach. This allows users to consume paid content and services on the internet with one or two clicks — without prior registration or having to pay in advance. It is only when the online tab’s limit is reached that users are prompted to register and pay via one of many popular payment methods. By decoupling purchases from payments, LaterPay lowers the entry thresholds for users to consume digital goods and services. With LaterPay, companies can tap into new customer groups, get users acquainted with paid content, and gradually but successfully market higher-value paid models such as time passes and subscriptions. In this manner, LaterPay builds a bridge between free, ad-financed offerings and subscription models by providing a paygate. LaterPay aims to empower content providers to monetize the vast space that lives between ads and subscriptions.

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Michael Deleo
Kite Hill PR
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