A study conducted by SoGoSurvey showed that 37% of users who failed in a survey project cited a lack of proper questions as the main problem.
HERNDON, Va. (PRWEB) May 19, 2018
Leading online survey provider SoGoSurvey today released its latest update, tackling head-on key issues that get in the way of successful data collection.
Keeping with its mission to connect more people with their data, Spring '18 release shows SoGoSurvey prioritizing solutions to the biggest pain points faced by survey administrators. Intensive testing by users and industry experts helped the company to identify key target areas: lack of expertise, low response rates, and reports that don’t lead to action.
“Feedback really does matter to us,” said CEO Hamid Farooqui. “I can’t stress enough how useful it is for us to keep learning, and this release highlights many of the insights we’ve gained.”
This major release, nearly a year in the making, shows the company taking on these issues in a big way to help those who survey customers, employees, and other audiences -- delivering solutions rather than simply piling on more bells and whistles. For example:
Expertise: A study conducted by SoGoSurvey showed that 37% of users who failed in a survey project cited a lack of proper questions as the main problem. To deal with this issue, SoGoSurvey now offers a fully stocked bank of sample survey templates, providing a professionally designed head start for a wide range of purposes and industries.
Said one SoGoSurvey user, “It’s not like I’m an expert, but now at least it looks like I am!”
Engagement: The low response rate is a universally recognized challenge, and this release highlights increased attention to participant engagement. From enhanced options to customize appearance to more interactive question types, plus seamless style across devices, participants will see the difference, and SoGoSurvey’s betting that the proof will be in the results. Improved tracking options, too, allow survey administrators ample visibility into real-time participation so they can take action as needed.
“We love building engagement,” said Senior Director of Success Melissa Krut. “It’s all about the conversation, and when we’re keeping participants connected, we -- and our clients -- are learning so much more.”
Analytics: Data that’s collected and goes straight into a dusty file makes every other data collection effort look bad. In this release, SoGoSurvey has begun to reimagine reporting in a way that makes analytics easy and insights immediately clear. Improved visuals add appeal to deeper data dives, ensuring results get the attention they need.
Just like its clients, SoGoSurvey values results, too. According to Krut, the company’s own 2018 Customer Satisfaction Survey showed that 85% of participating users were happy or very happy with their SoGoSurvey experience. “With this release, we’re ready to drive this number up!”
Founded in 2013, SoGoSurvey is an award-winning provider of online survey software with offices in the United States, India, and UAE. International organizations like Uber, Walmart, UNICEF, and Citibank as well as hospital systems, financial services companies, governments, and educational institutions use SoGoSurvey to gather business intelligence. In 2018, Capterra declared SoGoSurvey the Most Popular, Most Affordable, and Most User-Friendly online survey software on the market. Experience the latest in survey innovation. http://www.sogosurvey.com/spring-release-2018