Takanomi Ltd Launches New GDPR Software To Auto-Record Opt In Forms
YORK, England (PRWEB) May 24, 2018 -- With recent research showing the majority of businesses are seriously struggling to meet all the requirements of the EU’s GDPR, new software promises to lighten the load by auto-recording online forms used for lead capture, thereby helping businesses with the required proof of consent for data collection. Takanomi Limited, a software company based in the UK, has just launched the feature as part of its lead capture software, optinopoli.
“As a key part of our lead capture system for websites, we are delighted to announce that businesses can now automatically record the exact form used by each new lead when they sign up. This saves them a considerable headache and makes compliance with GDPR significantly easier," stated Steve Shaw, Takanomi Limited’s CEO, earlier today. “We are not aware of any other solution in the world that provides this capability, which is so vital to ensure businesses can properly comply with GDPR.”
The burden placed on businesses by GDPR is considerable. Research from Capgemini has found that, in the days leading up to the new data regulations taking effect, 85% of businesses in the US and Europe were struggling with the requirements and were not ready for compliance.
Further research from Forrester backs this up, with only 26% of businesses claiming to be GDPR compliant, and many of those probably “overstating their readiness”.
So what exactly are businesses struggling with? (Please note this article isn’t legal advice—it’s for informational purposes only. Readers should seek their own counsel).
Apart from a general rush to update privacy notices and, where needed, re-confirm consent, one of the key GDPR requirements is for businesses to be able to prove consent by keeping records of how they have collected personal data.
Specifically, Article 7 states that, “the [data] controller shall be able to demonstrate that the data subject has consented to processing of his or her personal data."
For personal data procured from website visitors, such as names and email addresses, the sign up form used by the visitor to enter their data obviously plays a key part in this.
“The GDPR also requires that you can prove the nature of consent between you and your subscribers … [including] a copy of the signup form or data collection mechanism from which they provided that consent.” —Brandon Olson, Aweber
However, for most businesses, manually recording such a form each and every time it changes, perhaps by taking a screenshot, is a fairly onerous, impractical and unsustainable requirement.
Where multiple forms are used on a website, including where forms are being tested against each other to improve conversions, the requirement to trace each lead back to a specific version of a particular form becomes even more unwieldy.
However, with optinopoli’s innovative solution, this type of headache can be a thing of the past. Business users can simply opt to receive an email notification of each new lead, containing the following information:
- The lead’s data
- The date they subscribed
- A link to a standalone page showing the exact opt in form used—this can potentially even link to the privacy notice used at the time of data capture.
As well as recording the opt in form, the software provides additional features to help users with GDPR compliance, including the ability to add checkboxes to forms and display privacy notices.
Businesses can even use the system’s in-built geo-targeting to either:
- Create EU-specific campaigns
- Exclude the EU completely, for example where they have no need or desire for EU-based leads.
But optinopoli’s GDPR-based functionality is really just a small part of what they offer as a whole.
While predominantly aiming to help businesses convert website visitors into leads quickly, easily and effectively, they also provide more advanced and innovative capabilities such as personalized engagement with visitors through follow-on campaigns.
Their approach seems to be working. The software has already attracted businesses from around the world, including the United States, Australia, Canada and the UK, and has so far delivered thousands of new leads. The company expects its new GDPR compliance features to further broaden its appeal.
Even better, optinopoli is completely free to get started. There’s no time limit for free users, but an upgrade is required in order to access business-level features. Go to https://www.optinopoli.com to find out more and register for a free account.
Steve Shaw, Takanomi Limited, https://www.optinopoli.com, +44 7974221352, [email protected]
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