AYTM Names Kandice Coltrain as New VP of Business Development

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AYTM announced that Kandice Coltrain has joined them as the Vice President of Business Development.

I am thrilled to be joining the AYTM team and to be at the forefront of adoption of such a highly sophisticated, yet incredibly intuitive platform.

AYTM “Ask Your Target Market” announced today that Kandice Coltrain has joined the team as the Vice President of Business Development. Kandice will be focused on bringing AYTM’s integrated market research automation platform and proprietary panel to consumer brands and agencies. She joins AYTM with over 12 years of business development experience within the market research industry.

With a strong background as a market research leader to Fortune 500 brands, Kandice has streamlined how large brands conduct market research. “By bringing a consultative approach combined with data-driven technology, clients are able to make quicker, more qualified business decisions,” Kandice said. “I am thrilled to be joining the AYTM team and to be at the forefront of adoption of such a highly sophisticated, yet incredibly intuitive platform. AYTM is innovated in the way they conduct market research and will continue to transform the way in which companies are able to make strategic business decisions.” As VP of Business Development, Kandice will be focused on forging new direct client engagement with AYTM and evangelizing market research automation.

Shanon Adams, AYTM’s Chief Revenue Officer said, “As the adoption of market research automation grows within our industry, we believe it is essential for consumer brands and agencies to have proper guidance and support as they make this transition. Kandice comes to us with deep industry experience and a passion for emerging technology that we are confident will help guide new clients into the next era of technology driven research.”

Prior to AYTM, Kandice spent 6 years at Toluna, where she successfully launched the company’s Consumer Goods vertical and also focused on various aspects of strategic research plans for clients, including tier one accounts.

About AYTM:
AYTM “Ask Your Target Market” is a next generation market research technology platform that delivers critical insights fast. AYTM's automation solution allows researchers, marketers and analysts to run a full range of quantitative research via the ease of a do-it-yourself platform. AYTM's proprietary panels provide best-in-class levels of trust, quality, speed, and feasibility, with access to over 25 million consumers in 26 countries, along with real-time pricing, guaranteed delivery time, and blazingly fast turnaround.

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Lacey Maloch
AYTM
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