Essential Handbook for Nonprofit Marketers Updated – Second Edition Released
OAKLAND, Calif. (PRWEB) May 30, 2018 -- Ben Delaney’s multiple award-winning handbook for nonprofit marketers has been updated and released in a second edition.
The Second Edition continues the mission of the first – providing a guide for the people doing communications functions in nonprofit organizations. Often these people are drafted to do this work with no training and little experience. But this work is critically important; in fact the very sustainability of a nonprofit organization can be impacted by its communication efforts.
Said Delaney, “Nonprofit marketers need every tool they can find, so that their small budgets can stretch to do the work that is needed. A lot has changed since I first wrote this book, especially in the social media and marketing automation areas. What’s more, nonprofits are facing crises of all sorts, from leadership malfeasance to fires to injuries, so I added a chapter on crisis communications management. I hope no one will ever have to use it, but everyone in nonprofit communications needs this information.”
Added to the Second Edition is a section with Marketing Automation resources – to enable nonprofits to automate routine marketing tasks, like responding to a new sign up on a web form, and sending emails to people at designated times. Marketing Automation is enabling marketing departments to accomplish more with less, and in most nonprofit organizations, that is essential.
The Second Edition also includes hundreds of updates so that all references and web addresses are accurate.
The first edition of Ben Delaney’s Nonprofit Marketing Handbook received numerous awards, including the coveted Platinum award in the Annual MarCom Awards contest, and was a finalist in the Next Generation Indie Book Awards in 2015. It has all 5-star reviews on Amazon and Reader’s Choice.
Ben Delaney’s Nonprofit Marketing Handbook, Second Edition is available on Amazon as a paperback book or in a Kindle edition. It may also be ordered from local bookstores. The ISBN for the print edition is 978-1-5136-3554-5.
For more information, visit http://www.nonprofitmarketingbook.com.
Ben Delaney, CyberEdge Information Services, http://www.bendelaney.com, +1 510 419-0800, [email protected]
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