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NYU Athletics Teams Up With Award-Winning Photographer, The Results Are Stunning
  • USA - English


News provided by

Nialla Photos Inc.

May 31, 2018, 03:00 ET

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NEW YORK (PRWEB) May 31, 2018 -- Sasha Nialla is known for transforming everyday people into beautiful works of art. With the NYU athletes, Sasha allowed their psychological strengths to shine thru in her artistic interpretation. The contrast in the black and white images focus the viewer on the athlete’s emotion and joy in belonging to a team while the warm, colorful images allow the viewer to see the confidence and focus of the athlete.

"I admire these athletes. To reach the level of an NCAA athlete not only requires talent but focus, dedication, and confidence in their ability. Lighting choices are important in translating their years of hard work into a dramatic artistic representation," said Sasha.

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Sasha’s technique of utilizing a mix of Profoto strobes with continuous tungsten lighting spotlights the athlete as a finished product of art while highlighting the layers in the psychology of an athlete.

Psychology is a significant part of sports. The most commonly reported attributes for successful and unsuccessful performance outcomes are psychological factors. Studies have proven that motivation is the driving force in the athlete is achieving his or her goals and becoming the best athlete he or she can be.

To view a selection from the series visit http://www.sashanialla.com.

About Sasha Nialla
Ms. Nialla was raised in California and spent the last 17 years in New York City. As a photographer for
11 years, Ms. Nialla has been continuously getting involved in photography projects that bring awareness to different causes and life experiences, including; children with HIV/AIDS, diabetes, Iraq war survivors and many more. All these projects have resulted in supporting vulnerable groups and people, and those not exposed to these situations in their everyday lives. Highlights include multiple billboards in Times Square for Bideawee, standees of breast cancer survivors with NFL players in Kroger supermarkets and on PepsiCo and Gatorade packaging, a photo exhibition of women immigrants with New Women New Yorkers and an exhibition of cancer survivors in the NYU Langone Medical Center art gallery.

For more information and press images please contact
Dana Friedman: info(at)sashanialla(dot)com - http://www.sashanialla.com - 917-776-5349

                                                                                             # # #

Sasha Nialla, Nialla Photos Inc., http://www.sashanialla.com, +1 917-776-5349, [email protected]

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