Crowd411 Launches Hyperlocal Social Insights Platform for Sports
PHOENIX (PRWEB) May 31, 2018 -- While digital can't compete with the physical magic of live sports, fans are still live-sharing real-world experiences across social platforms. Crowd411 automated platform captures these social fan posts at major sporting events and provides detailed analysis of the social echo, emotional reactions, and influencer activity happening on the ground during major professional sports games.
Crowd411 is a collaboration between Ampsy, a leading hyperlocal audience intelligence platform, and Jeramie McPeek Communications (JMc), a premier communications and social media agency servicing the sports entertainment industry. Crowd411 runs on Ampsy’s social geofencing API, which auto-digests game schedules across major professional sports, creates a virtual fence around the arenas and stadiums, and then surfaces real-time posts from geo-enabled social media accounts -- with no need for beacons, hashtags or third-party app downloads.
Crowd411 identifies and compartmentalizes digitally-engaged live audiences, uncovering previously unidentified influencers in the crowd. This insight is critical to building a list of ongoing sales targets and potential candidates for future marketing campaign activation. Crowd411 insights can also identify audience trends and what content or programming most resonates with the fans. This informs sports franchises and sponsors about where to make iterative marketing and programming changes moving forward.
"Having spent more than 20 years with the Phoenix Suns before launching my business, I know there are several questions that teams are always asking: ‘How can we measure fan sentiment to improve the in-game experience, how can we ‘listen’ to our fans and market to them with a personalized touch, and how can we identify and engage potential new season ticket holders?’" said Jeramie McPeek, Principal and Founder of JMc. "What used to be a tedious and manual process is now handled automatically by Crowd411, surfacing actionable social, sentiment, emotional and fan influencer data at professional sports games."
For example, Crowd411 analyzed social chatter at Game 7 of the the NHL Eastern Conference Finals between the Tampa Bay Lightning and Washington Capitals. By the end of the Capitals 4-0 victory, Crowd411 reported that over 33% of all social content posted about the Lightning inside Amalie Arena had an emotional reaction of “Disdain or Hate,” likely a reflection of the blowout loss at home. On the contrary, over 50% of social content posted about the Capitals inside the arena had emotional reactions of “Craziness and Excitement,” reflective of the Capitals long and rocky journey in this year’s playoffs.
“Ampsy's Crowd411 data gives us quick, efficient clarity on our loyal super fans who take to social during games, and we’ve had success retargeting and leveraging those,” said Raul Fernandez, vice chairman of Monumental Sports & Entertainment, owners of Capital One Arena, Washington Wizards, Washington Capitals and Washington Mystics. “As we look to further unlock insights about what motivates and interests our fans, we’re eager to see how audience emotion data can help us engage event attendees with purpose and improve our customer experience over time.”
"We’re taking audience measurement and influencer identification to the next level with Crowd411," said Jeremy Gocke, CEO at Ampsy. "We’re giving sports franchises and sponsors the ability to identify their most influential fans at games, understand trending topics, sentiment, and emotional reactions during live games and events, and measure overall social pulse originating inside stadiums and arenas."
About Jeramie McPeek Communications
Jeramie McPeek Communications specializes in the development and execution of digital and social strategies for sports & entertainment properties and brands of all sizes. Founded in late 2016 by Jeramie McPeek, former VP of Digital & Brand Strategy for the Phoenix Suns, JMc has worked with a number of national and global clients, including the NBA and WNBA, Houston Super Bowl Host Committee, the National Women’s Soccer League and Women’s Premiere Soccer League and YinzCam, the premier mobile app developer in professional sports.
About Ampsy
At scale, Ampsy uses its proprietary social geofencing technology and machine learning algorithms to help clients identify, segment & activate their most socially influential customers at events or business locations, leading to increased brand loyalty, engagement & revenue. Hundreds of clients have used the Ampsy platform, including the Houston Super Bowl Host Committee, Jimmy Kimmel Live, Red Bull, Washington Wizards & Capitals, Phoenix Suns, AT&T, Hyatt, Linkin Park, and many more. Ampsy was previously a Top 8 finalist at the SXSW Accelerator Competition and subsequently named one of the 20 Most Interesting Technologies at SXSW by IPG Media Lab. Ampsy is backed by prominent investors including Exponential Partners, Scout Ventures, Arab Angel Fund, Rick Dalzell (former Amazon CIO), and Raul Fernandez (Vice Chairman, Monumental Sports & Entertainment). http://www.ampsy.com
Jules Galindo, Ampsy, http://www.ampsy.com, +1 (480) 994-1340, [email protected]
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