Wine, Marketing & Travel Industry Experts Host Tourism-Boosting Seminar
DAYTON, Ore. (PRWEB) June 05, 2018 -- Distinguished members of the Willamette Valley wine industry will gather for an informative session led by four wine, marketing and travel industry experts who will demonstrate how to attract and grow visitation from offline and online sources, boost the bottom line and club memberships, and maintain social media relevance with an engaged audience.
A breakfast reception will be held prior to the seminar for attendees to network with fellow peers and presenters.
Digital marketing is transforming the wine and tourism industries. From online reservations to direct-to-consumer wine sales to customer reviews, businesses utilizing emerging digital platforms to benefit current and potential customers see an increase in customer value, conversions and retention.
About the Panelists
Sarah Elliman, CEO and Co-Founder of CellarPass
Sarah Elliman has more than 17 years of luxury retail marketing experience consulting for some of the top, most sought-after wine country properties in the U.S. CellarPass is a winery-focused platform that allows guests to book reservations or buy tickets to events. With CellarPass' partnership with Yelp®, you can now add a Book Reservations button to your Yelp business page, making it easy for the millions of active users to plan a visit.
Heather Elliott-Hudson, Senior Marketing Consultant for Hearst Bay Area-Wine & Hospitality Division
Heather has more than 20 years of experience helping businesses large and small achieve their goals. She's been with Hearst Bay Area for more than 16 years and has worked with businesses in the wine and hospitality industry for the past five years. Heart Bay Area helps businesses pinpoint target audiences and drive travel enthusiasts to the business.
John Carroll, Senior Manager of Business Outreach & Brand Evangelist at Yelp
Yelp uses automated software to recommend the most helpful and reliable reviews for the millions of visitors in the Yelp community. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp.
Ron Scharman, CEO of Astra Digital Marketing Services
Ron Scharman has nearly 30 years of experience in direct-to-consumer marketing and eCommerce sales, including more than 15 years in the wine industry. Astra Digital is a full-service agency headquartered in Napa. Astra’s innovative team specializes in digital solutions for the wine industry.
Event Overview
WHO: CellarPass, Yelp, Hearst Bay Area, Astra Digital
WHAT: Wine Country Tourism Boot Camp
WHEN: Wednesday, June 13, 2018, 8AM - 11AM
WHERE: Stoller Family Estate 16161 NE McDougall Road, Dayton, OR 97114
PRICE: $25 with Complimentary Breakfast Reception
TICKETS: https://www.cellarpass.com/tourism-boot-camp-boosting-your-consumer-visitation-online-relevance-tickets-3387
CONTACT: Sarah Elliman, CellarPass CEO
[email protected]
(855) 423-4448
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Sarah Elliman, CellarPass, http://www.cellarpass.com, +1 (707) 255-4390 Ext: 1, [email protected]
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