Health and Pet Categories Record Best Redemption Rates in New Promotion Benchmarking Report from RevTrax
NEW YORK (PRWEB) June 06, 2018 -- RevTrax, the leading PromoTech platform provider, introduced its Promotion Benchmarking Report today. The report includes one year’s promotional data from 350+ brands - including hundreds of millions of unique promotions delivered between April 2017 and March 2018. The full report includes insights on six brand categories and five major online channels. In the last year, brands in Home, Health, Food, Kids, and Pet successfully mixed channels and delivered the right campaigns to secure higher than average promotion redemption rates.
Every brand leverages promotional marketing - to drive trial, build loyalty, or just to gain customer insights. The RevTrax Promotion Benchmarking Report found that redemption rates vary across channels and brand categories. There is no single solution for the perfect promotional campaign, but knowledge of the consumer, their preferences, and industry-specifics can help optimize campaign performance. Key takeaways from the report:
- The Health category secured the highest redemption rate at 27%.
- Pet came in second with a 25% redemption rate.
- Search had the highest channel redemption rate at 28% but email (21%) and brand websites (27%) were more consistently used across the board.
- Food brands and Health brands saw the best results in search with 36% and 31% respectively.
- Personal Care and House & Home brands are investing more heavily in brand pages and email campaigns.
Over more than ten years, RevTrax has served more than a billion smart, personalized offers that connect customer engagement to any purchase, which builds valuable first party data for customers.
“We have a unique view of the promotional marketing landscape,” explains Jonathan Treiber, CEO of RevTrax. “Our clients receive individual brand benchmarking reports that help them build smarter, more profitable promotions, but we realize that we have a unique set of data that is valuable to the larger industry. That’s why we have introduced this Promotion Benchmarking Report, which examines success of major categories and channels.”
Download the full report at http://www.RevTrax.com
About RevTrax®
RevTrax makes smarter promotions easy. Our platform connects across all digital and promotional vehicles, providing personalized offers and online-to-offline tracking for 350+ brand partners. RevTrax provides intelligent solutions for marketers across all devices, across paid and owned media, delivering secure personalized offers, connecting behaviors to any purchase, online or offline. Founded in 2008, RevTrax is rated as one of Crain’s ‘Top 100 Best places to work in New York City.
Stephanie Hadley, RevTrax, http://www.revtrax.com, +1 (617) 650-8147, [email protected]
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