Trammell Crow Residential Gains Unique Customer Insights with SightPlan Resident Engagement Platform

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Trammel Crow Residential, one of the nation's largest multifamily developers, leverages SightPlan’s resident engagement and survey tools to gain insights into how residents live in their communities and shape the development of future projects.

SightPlan Resident Engagement Platform

Trammel Crow Residential Leverages SightPlan Resident Engagement Platform

TCR continues to be at the vanguard of our industry and is demonstrating their continual commitment to enhancing the resident experience by deploying cutting edge tools for resident communication, feedback, and service quality - Terry Danner

Trammel Crow Residential, one of the nation's largest multifamily real-estate developers, announces the roll-out of resident engagement and survey tools across the company’s portfolio in collaboration with SightPlan, the award-winning provider of service management software. SightPlan's platform helps TCR deliver a comprehensive solution for resident communication, feedback and service quality, improving resident satisfaction and driving brand loyalty.

Trammel Crow Residential turned to SightPlan with the goal of creating a platform to gain insights from current residents and customers to shape the development of future projects. The SightPlan platform, enables TCR to deliver surveys at each resident interaction, from the first property tour, to service requests and through lease renewal. SightPlan's platform connects with residents on the communication channels of their choice, reaching residents when and where they are most likely to engage. The increased engagement provides TCR's Resident Experience team with an unprecedented level of insight into how residents live in their communities and helps shape the development of future projects to meet ever-evolving consumer demands.

"We now have better insights than we've ever had before into how residents live in our communities, what they like to see, and how we can grow our experience to make our next community even better," shared Alice Tanchel, Trammel Crow Managing Director of Resident Experience.

In addition, SightPlan worked with TCR's Resident Experience team to develop the resident engagement platform Alexan Life, which is an all-in-one service and communication solution that improves the everyday experiences of Alexan community residents. Giving both residents and on-site teams a convenient and easy-to-use tool for service requests, package notifications, and overall community engagement. The app is private-labeled for all Alexan properties across the TCR portfolio, which reinforces the Alexan brand values and adds additional conveniences for all residents. The Alexan Life platform is just the latest step TCR is taking in using technology to improve the resident experience and deliver ongoing innovation for Alexan communities nationwide.

To learn more about today’s announcement, how SightPlan can help your community, or to schedule a demo, visit sightplan.com today.

About SightPlan:
SightPlan provides software solutions to help apartment communities optimize operations while improving resident satisfaction. We believe that Great Teams = Great Communities, so we’re empowering leasing, resident service and maintenance team members with easy-to-use solutions to deliver exceptional service.

To learn more about our innovative solutions, visit us at sightplan.com.

About Trammell Crow Residential (TCR):
Trammell Crow Residential (TCR) is a national multi-family real estate developer with over 40 years’ experience and a local presence in 12 key U.S. markets. Since 2012, TCR has developed, financed and asset managed more than $5 billion of multi-family communities totaling over 20,000 units, delivering amenity-rich communities in economically thriving locations nationwide. TCR and Crow Holdings Industrial (CHI) are the development divisions of Crow Holdings, a real estate investor, developer and owner with a global multi-asset investment platform and longstanding industry relationships built on trust, integrity and partnership.
For more information, please visit http://www.TCR.com.

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Angela McCord
SightPlan
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