JW Player Unveils New Video Intelligence Innovations at 5th Annual JW Insights Event
NEW YORK (PRWEB) June 07, 2018 -- JW Player, the world’s largest network-independent video platform, today highlighted two product innovations that will draw on video intelligence to further enhance the viewer experience and accelerate revenue growth. These enhancements were shared exclusively on Wednesday, June 6th 2018 to an audience of hundreds of premium publishers, broadcasters, partners and industry influencers at the fifth annual JW Insights event in New York City.
With its unmatched global footprint of over one billion unique viewers and crucial role in delivering video content and enabling monetization, JW Player sits at the center of the digital video ecosystem between content creators, technology providers, marketers and consumers. The theme of the 2018 JW Insights event was “Growth Powered By Video Intelligence”, and attendees heard from leaders including IBM Watson Advertising, Business Insider, and A&E Networks on how data and intelligence are transforming digital video and driving audience and revenue growth.
Across a series of keynote presentations and developer talks delivered during the day, the JW Player team previewed two key releases:
Buffer-Free Player: With the world’s first Buffer-Free Player, JW Player is enabling publishers and media companies to deliver a broadcast TV-like experience for consumers across digital devices. By introducing ad preloading to JW Player’s existing content background loading capabilities, ad load time is reduced by more than 50%, regardless of the speed of the user’s connection. The result is that Buffer-Free Player minimizes the chance for abandonment -- studies show that users start to abandon a video after just a two second delay -- while simultaneously improving engagement and monetization.
Content Score: JW Player’s Content Score mines video intelligence and the billions of signals from JW Player’s network to proactively score publishers’ videos, determining what content is most compelling to their users. A customized Content Score provides actionable metrics, giving publishers the intelligence needed to create a more compelling, engaging experience. The introduction of Content Score represents another key step toward realizing JW Player’s vision of putting the power of data and video intelligence in the hands of its clients.
“Now in its fifth year, JW Insights has become a forum for the video industry to come together and share best practices and learnings,” said Dave Otten, co-founder and CEO of JW Player. “This year, JW Insights focused on what we believe is the next massive phase of innovation in digital video: data and intelligence and its impact on driving content creation decisions, optimizing playback experiences and helping customers build larger, more engaged audiences. Needless to say, we were incredibly excited to dig into the conversation with this fantastic group coming together from across the video ecosystem.”
Both products announced today will be launched throughout the second half of 2018. A full recap of JW Insights can be found at http://www.jwplayer.com/blog/jw-insights-2018/.
About JW Player:
JW Player pioneered video on the web over a decade ago and continues to innovate as the world’s largest network-independent platform for video delivery and intelligence. Companies including Fox, VICE, Business Insider, and Univision, in addition to hundreds of thousands of creators of all types and sizes, rely on JW Player to deliver and monetize their content across all devices. JW Player’s massive global footprint of over 2 billion unique devices creates a powerful data graph of unique consumer insights and generates billions of incremental video views. The company is headquartered in New York, with offices in London and Eindhoven, and was named to Deloitte’s Technology Fast 500™ in 2017. For more information, visit http://www.jwplayer.com.
Eric Franchi, JW Player, http://www.jwplayer.com, +1 (201) 778-0158, [email protected]
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