HealthSherpa Announces Free Enhanced Direct Enrollment (EDE)

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The move will help insurers transition to this critical new technology

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“Enrollment is quickly becoming a commodity—as it should be,” said HealthSherpa CEO and co-founder George Kalogeropoulos.

HealthSherpa, a leading health insurance technology provider, announced today that it will be offering free Enhanced Direct Enrollment (EDE) to insurers.

Enhanced Direct Enrollment is an innovative new way for insurers to integrate with, giving them complete control of the relationship with their clients. With EDE, customers can go directly to their insurer to:

-Shop for and enroll in on-exchange plans
-Submit documentation of income and citizenship status
-Make payments throughout the year
-Report life changes and update their information
-Seamlessly renew their coverage

In the past, most of these tasks had to be completed on

Free EDE is HealthSherpa’s fully functional, white-label deployment of EDE that includes: consumer enrollment, broker enrollment, pre-filled renewals, document upload, provider search, reporting life changes, and more. Each capability is a module that can be enabled or disabled upon request.

Deployment is completely free. Insurers need only pay $10 when a customer or broker completes an enrollment or a renewal through their whitelabeled site—and there are volume discounts available.There are no upsells, cross-sells, upgrade fees, or change orders. This is the complete package of EDE services with no hidden costs.

“Enrollment is quickly becoming a commodity—as it should be,” said HealthSherpa CEO and co-founder George Kalogeropoulos. “With free EDE, we strive to help carriers refocus their efforts away from details like application submission, towards what really matters: creating value for customers, managing risk, and engaging both current and prospective members in new and meaningful ways,” he added.

Over 24,000 agents and brokers and dozens of carriers use HealthSherpa. In early 2014, HealthSherpa invented “Single Site,” the direct ancestor of EDE. Over the last year, the company also led the way in deploying Direct Enrollment Proxy (DEP), the immediate predecessor to EDE, and is the single largest channel submitting DEP enrollments.

Founded in 2013, HealthSherpa has enrolled over 1.2 million Americans in Affordable Care Act coverage. For more information, visit

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Casey Harmon
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