MaintenX International Offers Insights on Maximizing Trade Show Success

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After years in the field, MaintenX is an industry expert on getting the most out of trade show attendance.

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By doing research before choosing a trade show, you can maximize the likelihood the show will help you reach your goals.

Trade shows are excellent opportunities to network and share your business with potential customers. However, there are key actions to getting the most out of the experience - particularly if in the role of exhibitor. MaintenX International offers their top tips for trade show exhibitors to make the most of each trade show experience.

“One of the most important things to do at a trade show is make sure you’re communicating,” said Bill Schaphorst, MaintenX’s VP of Business Development. “Communicating with fellow attendees increases your business network. Communicating your business clearly increases your chance of new customers. It really all boils down to communication.”

Whether this is your first time walking the show floor, or you consider yourself a seasoned veteran, MaintenX offers these tips for a better trade show experience:

Set Your Priorities: By first setting your priorities, you can ensure that you’re focused on the things that really matter at the trade show. For example, is the goal to get your company name out into the market or to generate multiple leads? Are you launching a new product or service? By doing research before choosing a trade show, you can maximize the likelihood the show will help you reach your goals.

There’s Only One First Impression: Attendees may never have interacted with your company before, and a trade show can be their first chance to get an impression of your brand. From the colors, logos, and design of your exhibit booth to the staff chosen to work the event, each choice will impact the impression that attendees make of your company. It’s easy to create a positive impression through tactics like creative booth design, helpful and knowledgeable staff, and memorable promotional items.

Trade Leads to Generate Leads: When there are fellow exhibitors that have a similar target audience, offer to share lead contact information. While it’s best to avoid sharing leads with direct competition, partnering with brands that target the same market can lead to big ROI for both parties.

Next time you head to a trade show, consider these tips and how they can help drive company success. For more information about MaintenX, or where you can visit them at a trade show, visit

MaintenX International is a fully-licensed, facilities repair company. They are one of the largest national self-performing facility maintenance and repair companies in the U.S. MaintenX has created a network of knowledgeable and professional technicians throughout the country. With their team of well-trained technicians, MaintenX self-performs and manages facility maintenance for clients. In the event there is not a MaintenX technician in the area, the company has fostered a network of preferred vendor partners throughout the country to provide superior service for their clients. For more than 35 years, MaintenX has been expertly serving multi-location retail stores, restaurant chains, and Fortune 500 companies nationwide.

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Bill Schaphorst