Tethr Adds to Leadership Team to Capitalize on Rapid Growth and Demand for AI-based Communications Intelligence
AUSTIN, Texas (PRWEB) June 20, 2018 -- Tethr, the leading AI-powered communication intelligence platform for enterprise insight centers has announced that industry veterans Matt Dixon and Dean Cruse have joined the company to build out and lead its product and marketing organizations. These leadership team additions come as Tethr has seen significant growth, more than doubling its team since 2017.
"Companies are sitting on the largest data set on the planet -- their customer phone calls," said Mike Mings, CEO of Tethr. "Despite the market’s best efforts to provide behavioral analytics from contact centers, enterprises are still largely reliant on surveys to try to understand their customers. Tethr’s platform uniquely leverages AI-based insights from major research and CX institutions, enabling contact center teams to materially move the needle in their customer facing operations. The addition of Matt Dixon, who led the customer contact practice area at CEB, now Gartner, and Dean Cruse, with multiple startup and growth stage company experiences, will better enable us to capitalize on this massive opportunity and help propel the company forward to meet ever increasing customer demand.”
Matt Dixon joins Tethr as Chief Product and Research Officer to lead product strategy and product management. A renown business researcher, author and recognized authority in the fields of customer experience, customer service and sales effectiveness, Dixon has been involved in dozens of original quantitative and qualitative research studies and routinely speaks at conferences around the world. His first book, The Challenger Sale: Taking Control of the Customer Conversation, was a #1 Amazon and Wall Street Journal bestseller. Dixon is also a frequent contributor to Harvard Business Review, having been published more than twenty times in both HBR’s print and online editions. His two most recent books are The Effortless Experience: Conquering the New Battleground for Customer Loyalty and The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results.
Prior to joining Tethr, Dixon was a Senior Partner and Global Head of Sales Force Effectiveness Solutions at Korn Ferry Hay Group and, before that, held numerous global leadership roles in research, product development and management for CEB, now Gartner. Dixon holds a Ph.D. from the Graduate School of Public and International Affairs at the University of Pittsburgh as well as a B.A. in International Studies from Mount Saint Mary’s University in Emmitsburg, Maryland.
In addition to Dixon, Dean Cruse has joined Tethr as Vice President of Marketing. A startup veteran, Cruse is a growth-focused, enterprise software executive with more than 30 years of experience leading marketing, sales and business development for companies ranging in size from startups to Global 2000 organizations. Cruse is best known for establishing business models for growth-stage companies, orchestrating product marketing strategies, using data and creativity to drive demand and ramping businesses to scale.
Prior to joining Tethr, Cruse was Vice President of Sales and Marketing for Union Metrics, a leading provider of social intelligence solutions for brand marketers and agencies. Before that, Cruse led marketing for enterprise SaaS company Zenoss and provided fractional marketing leadership for several startups and growth-stage SaaS companies. Cruse has a B.B.A. in Marketing from Texas A&M University and has participated in graduate and executive education programs at the University of Dallas and Stanford University.
The Tethr promise
Voice data is the largest untapped set of customer insights available to companies, causing revenue and margins to bleed out of enterprises every day. Tethr’s cloud-based platform listens to the context of the entire customer conversation and produces insights to drive improved financial outcomes for customer care, sales and regulatory compliance. These insights can be shared downstream with CRM, business intelligence and other tools used to enhance business performance. This enables companies to unlock insights without the need for data scientists, consultants or professional service engagements.
Tethr works with its customers to create enterprise value with speed, transforming the contact center to an insight center. With Tethr, companies are able to identify sustainable transformation opportunities within days or weeks, vs. quarters or years with other products.
About Tethr
Tethr helps organizations unlock value from the voice channel. Tethr’s enterprise-class communications intelligence platform combines powerful AI and a decade of customer research to analyze phone calls and offer insights that materially improve sales, loyalty, efficiency and compliance. Learn more at https://tethr.com/
Dean Cruse, Tethr, http://tethr.com, +1 (512) 657-8927, [email protected]
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