Smith & Jones Wins Gold at Aster Awards for Service Line Marketing Campaigns
TROY, N.Y. (PRWEB) June 26, 2018 -- Smith & Jones won gold at the 2018 Aster Awards for bariatrics and cardiac service line campaigns created for Ellis Medicine.
The Ellis Medicine cardiology campaign announced A2, the newest, most advanced hybrid operating suites in the region, only available at Ellis Medicine. This allowed Ellis to stake the claim of being the new heart care leader in the region.
The bariatrics campaign highlights the physical and emotional transformations of real patients and encourages people to start a conversation with Ellis’ Bariatric Program.
“We knew from research that patients who undergo bariatric surgery usually don’t focus on the pounds they’ve lost.” said Mark Shipley, strategy director at Smith & Jones. “It’s things like playing sports with loved ones, sitting comfortably on airplanes, or ridding oneself of sleep apnea or diabetes where people truly see the difference weight loss can make in their lives.”
The ongoing bariatrics campaign includes digital ads, a landing page, TV spots, long-form video, print ads, and billboards. Overall, the campaign resulted in doubling new patient appointments and increasing office visits by 200%.
The Aster Awards is the nation’s most elite competition dedicated to recognizing outstanding excellence in healthcare advertising, marketing and communications. Entries are judged by a diverse panel of industry experts.
About Smith & Jones
Smith & Jones is the healthcare marketing agency that specializes in treating brand reputation, service line volume and organizational alignment conditions. Learn more at smithandjones.com.
For more information please contact:
Mark Shipley
(518) 272-2500
Katie Sorce, Smith & Jones | Healthcare Marketing, http://www.smithandjones.com, +1 518-279-7946 Ext: 105, [email protected]
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