CE-DFW Sees Success From SEO/SEM Strategies

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Commercial Web Services’ search engine offerings generate significant increase in new sales leads

“We have been extremely impressed with the immediate influx of leads we’ve seen come into our dealership since we started working with Commercial Web Services,” said Emily Horton, Marketing Coordinator at CE-DFW.

CE-DFW, a premier material handling equipment dealer in the Dallas-Fort Worth area, has seen a significant increase in their sales leads since partnering with Commercial Web Services, a division of Trader Interactive, on their search engine optimization and search engine marketing strategies. The two businesses joined forces in September of 2017.

When comparing 4 months of service from Commercial Web Services with a previous provider, CE-DFW saw impressive numbers as a result of their efforts including:

  • Increased total clicks from search engine ads by nearly 34%
  • Decreased average cost per click by nearly 73%
  • Decreased total spend by nearly 64%

“We have been extremely impressed with the immediate influx of leads we’ve seen come into our dealership since we started working with Commercial Web Services,” said Emily Horton, Marketing Coordinator at CE-DFW. “Not only did we trust them to re-evaluate our existing SEO and SEM strategies, but we have also thoroughly enjoyed working with their team. Commercial Web Services’ customer service approach closely aligns with our dealership, so we consider our partnership to be the perfect match.”

“We are happy CE-DFW trusted us to build their online presence through a more strategic search approach,” said Jennifer Hansen, Client Services Manager of Commercial Web Services. “The team at CE-DFW was very involved in the building of their search strategy and are the epitome of how we approach working with our customers - as true partners in bettering their business.”

CE-DFW has taken advantage of the extensive, yet easy to interpret, reporting that CWS provides to meticulously track the success of this new strategic online marketing approach. Through utilizing the lead management tool provided by CWS, CE-DFW is able to nurture new leads into sales. The team at CE-DFW also relies on the superior and personable customer service that CWS offers to get the most hands on and customized strategy out of their marketing dollars.

CE-DFW is the premier material handling company in the Dallas/Fort Worth Metroplex headquartered in Grapevine, TX. With over 5,000 customers, 63 office employees, 15 salespeople, and 91 technicians, CE-DFW is a leader in forklift sales, equipment rental, warehouse equipment and racking, dock & door, service and more. The experts in their parts department have over 35 years of experience to help manage over $790,000 worth of material handling and lift truck parts inventory which helps reduce customers’ down time. The dealership is also a certified Doosan and Genie dealer. For more information on CE-DFW, visit https://ce-dfw.com.

Commercial Web Services (CWS) is a leading and innovative digital marketing provider catered exclusively to the equipment, material handling, agriculture, and truck industries. Its mission is to be the preeminent industry resource that helps commercial dealers and manufacturers establish and grow their businesses through strategic marketing efforts. By truly understanding a dealership’s challenges, CWS is able to deliver first-in-class marketing solutions to their everyday business troubles. Its solutions incorporate the marketing industry’s most sought after services, including website hosting and design, search engine services, social media management, inventory exposure and more. For more information about Commercial Web Services, please visit https://www.commercialwebservices.com/

Trader Interactive, headquartered in Norfolk, Va., is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational vehicle dealers. The company, building on decades of success as a marketplace for buyers and sellers, joined a private equity portfolio in 2017 led by Goldman Sachs Merchant Banking and Eurazeo Capital. Trader Interactive has a robust group of business-to-consumer brands including Cycle Trader and RV Trader, and a suite of industry-leading business-to-business brands including Commercial Truck Trader and Equipment Trader. Trader also represents a growing segment of commercial and recreational vehicle dealers through its Commercial Web Services and RV Web Services platform. Trader Interactive’s marketplace sites attract more than seven million unique visitors monthly. The company supports dealers and manufacturers by providing innovative products that generate leads, drive sales and maximize profits. Trader Interactive has 11 businesses and approximately 300 employees in 26 states. https://www.traderinteractive.com/

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Lindsey Wreggelsworth
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