Mueller Sports Medicine Launches New Marketing Campaign

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For almost 60 years, Mueller Sports Medicine has led the sports medicine industry. Mueller offers a complete line of patented braces, supports, athletic tapes and wraps, as well as Quench® Gum.

Built In Sport. Made For Life.™

Built In Sport. Made For Life.™

This campaign speaks to the fact that an injury doesn’t just go away after you’re done with an activity.

Today, Mueller launches the Built in Sport. Made for Life.™ campaign to celebrate its heritage and dedication to athletes and active people of all levels. “Our brand story sets us apart in the industry. Our strong knowledge in sports is applied to developing high quality products that solve for any need,” said Sara Gleason, Brand Manager.

She added, “This campaign speaks to the fact that an injury doesn’t just go away after you’re done with an activity. It effects all aspects of your life and Mueller has solutions for each of those important moments.”

The campaign will feature digital commercials, content on social media and a partnership with Health and Sports Illustrated. It will also offer participants a new way to share their Mueller story directly, and the opportunity to win great prizes. Discover more about Mueller Sports Medicine and the campaign at

While playing basketball for the University of Wisconsin, Curt Mueller realized athletic training rooms were simply inadequate for serious athletes. But it wasn’t until 1961, while working with his father at the family’s drugstore, that his insight would change everything.

Led by his entrepreneurial spirit, Curt saw a huge opportunity for helping athletes enhance their performance and improve recovery from injury. Blending his sports experience and his pharmacology degree, he coined the term sports medicine. A new industry and Mueller Sports Medicine was born.

Mueller Sports Medicine offers a diverse assortment of innovative products for athletes and active people all over the world. It incorporates sports medicine know-how into braces and supports everyone can benefit from, not just athletes.

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Brian Koons
Mueller Sports Medicine
+1 (608) 643-8530 Ext: 250
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