AthenasOwl Announces AI Powered FIFA World Cup 2018 ‘Brand Rankings’

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AthenasOwl, an AI for media solution by Quantiphi, Inc., announces ‘Brand Rankings’ for the FIFA World Cup, where it ranks brands based on visibility during live telecast of matches

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With the FIFA WC ‘Brand Rankings’ AthenasOwl wants to demonstrate how AI technology can analyze hours of video content and generate interesting insights

AthenasOwl (AO), an Artificial Intelligence for media solution, announces the launch of the ‘FIFA WC ‘18 Brand Rankings’, where it ranks the top sponsors based on their screen presence during the live broadcast of the matches. Besides overall visibility, the rankings also provide brands with additional information on the field positioning where they were most visible, their visibility levels during match highpoints such as goals and substitutions, and how brands’ ranking progressed through the tournament.

“AO was born out of our belief that AI can be used to empower content creators, broadcasters and brands to understand and analyze video content better, and additionally identify important micro-moments. With the FIFA World Cup ‘Brand Rankings’ we want to demonstrate how AI technology has evolved to analyze hours of video content and generate interesting insights, something that wasn’t possible earlier” says Vivek Khemani, Co-founder of Quantiphi. He adds “Based on the data that the tagging engine is generating every day, we are publishing interesting trends in the rankings for the group and knockout stage matches”

AO will be analyzing brand visibility through the FIFA World Cup and publishing rankings on on a daily basis. Brands can reach out to AthenasOwl for additional insights, data and reports on brand visibility on the Brand Rankings portal, or can write to athenasowl(at)quantiphi(dot)com.

About AthenasOwl & Quantiphi
AthenasOwl is an AI for media solution by Quantiphi, Inc. AO’s technology can be leveraged by content studios, broadcasters, OTT players, media agencies, media asset management organizations and advertisers among other media organizations for content cataloging, optimization, customization & personalisation, viewership preference mapping & brand impact measurement, among other use-cases. AO counts among its clientele leading movie & TV studios, sports broadcasters and leagues, news content creators, post-production studios, media asset management firms, media rating organizations, and leading brands.

Quantiphi is a category defining Applied AI and Machine Learning software and services company focused on helping organizations translate the big promise of artificial intelligence and machine learning technologies into quantifiable business impact.

To know more about AthenasOwl visit

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Vivek Khemani
since: 02/2018
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