With Headliner, radio companies can finally build and engage their audiences on social like never before
NEW YORK (PRWEB) July 11, 2018
Townsquare Media and SpareMin today announced a complete enterprise rollout of SpareMin’s Headliner audio to video software solution to all 67 of Townsquare’s local markets. The rollout allows all local stations the ability to create social videos at scale. SpareMin’s Headliner is an online video editor with workflow enhancements for audio producers.
With the enterprise rollout, Townsquare can publish more videos without having to rely on trained video editors. Headliner dramatically reduces the time it takes to make a social video out of audio content from hours down to minutes in an approachable web based video solution. Now every local market at Townsquare can quickly create and publish videos to further engage and build audience.
“SpareMin’s Headliner has allowed us to rapidly scale up video production centered around our on-air talent. By not having to worry about time-intensive training, our DJs, hosts, and reporters are able to focus their time and energy where it’s most important – creating quality local content that their audience can’t get anywhere else,” said Tom McCarthy, Townsquare’s Senior Director of Local Content. McCarthy added, “We’ve seen immediate results with engagement on Facebook, other social networks, and our station websites. As a company built on radio, the original social media, audience growth and interaction across social platforms is critical. Headliner allows us to quickly take on-air clips and repurpose them for our sites and social media. The early results have been fantastic and I’m confident that we’ll see even more benefit for our audience and our advertising partners in the months to come.”
“We are thrilled to add Townsquare to our list of radio companies using Headliner,” said Neil Mody, CEO and Co-Founder of SpareMin. “Even though we have users at most every major radio company, Townsquare showed their strategic vision for growth by understanding how important social media is today by rolling it out firm-wide. Headliner allows any company to scale video production without worrying about expensive software licensing. With Headliner, radio companies can finally build and engage their audiences on social like never before.”
About Townsquare Media:
Townsquare is a radio, digital media, entertainment and digital marketing solutions company principally focused on being the premier local advertising and marketing solutions platform in small and mid-sized markets across the U.S. Our assets include 320 radio stations and more than 330+ local websites in 67 U.S. markets, a digital marketing solutions company (Townsquare Interactive) serving approximately 12,800 small to medium sized businesses, a proprietary digital programmatic advertising platform (Townsquare Ignite) and approximately 200 live events with over one million attendees each year. Our brands include local media assets such as WYRK, KLAQ, K2 and NJ101.5; iconic regional and national events such as the Taste of Country Music Festival, WE Fest, Country Jam, the Boise Music Festival, the Red Dirt BBQ & Music Festival andTaste of Fort Collins; and leading tastemaker music and entertainment websites such as XXLmag.com, TasteofCountry.com and Loudwire.com. For more information, please visit http://www.townsquaremedia.com, and http://www.townsquareignite.com.
SpareMin’s Headliner is the leading audio to video solution on the Internet. Headliner is being used by tens of thousands of podcasters like Reid Hoffman, Tim Ferriss, and Katie Couric, as well as hundreds of big media companies like BBC, CNN, Viacom, and SiriusXM. Headliner allows anyone to quickly repurpose any type of content into a social video. SpareMin is headquartered in NYC and is already creates tens of thousands of videos a month. For more information, please visit http://www.sparemin.com and http://www.headliner.app.