ACSIL and Thriving Archives Launch New Footage Industry Survey
SAN FRANCISCO (PRWEB) July 10, 2018 -- ACSIL and Thriving Archives today announced the launch of the ACSIL Global Survey of Stock Footage Companies 4 (AGS4), their fourth survey of the global footage business. The 47-question survey is being conducted online, and all footage companies worldwide are invited to participate. The online survey is open now through August 13, 2018, and can be accessed at http://www.thrivingarchives.com/ags4.
ACSIL and Thriving Archives have worked together to publish three previous AGS reports – the first in 2007, the second in 2011 and the third in 2015 -- achieving strong industry support and participation in each effort. Since publication, all three AGS reports have been widely used and highly valued by business leaders both inside and outside the footage industry.
Like it’s predecessors, the AGS4 is designed to take a snapshot of the global stock footage industry, track evolving trends and examine how footage companies operate, market and serve their customers, providing footage industry leaders with strategic, practical information to help them compete more effectively.
“As the news, marketing and entertainment sectors become defined by their video content, the footage industry experiences enormous growth and rapid change,” said Matthew White, Executive Director of ACSIL. “This fourth survey of industry trends and activities will provide a long anticipated snapshot of the new dynamic in footage licensing. We expect to learn more about our businesses in this survey than in all the others combined.”
The AGS4 questionnaire has been fully updated to collect data on the current footage market, with a focus on the impact of digital media marketplaces and new customer types. The results of the online survey will be published before the end of the year.
“The footage industry has made massive strides since we published our first survey back in 2007,” said David Seevers, president of Thriving Archives and principal author of the AGS series. “Footage companies have been steadily digitizing and moving online, with many of the leading companies blazing a trail into ecommerce, and we’ve updated our survey to reflect these changes and capture these shifts.”
To ensure that all proprietary information remains completely confidential, the survey collects no identifying information on individual respondents. Participants who complete the online survey will be eligible to receive a complimentary summary report and a 50% discount on the purchase of the final report.
Anyone interested in taking the new survey should go to http://www.thrivingarchives.com/ags4.
About ACSIL
The Association of Commercial Stock Image Licensors (ACSIL) is a not-for-profit trade association representing the interests of the stock footage community. Our members are the world's leading providers of stock and archival footage. ACSIL members represent and license high quality clips and unique deep content. We service traditional markets such as advertising, film, television and home entertainment while also working with a full spectrum of non-traditional, new and reinventing markets like; book publishing, museums, educational vendors, video gaming, internet apps and beyond. Since its inception in 2003, ACSIL has focused on developing a professional network for its stock footage library members as well as negotiating benefits on our members' behalf. ACSIL sponsors multiple stock footage based initiatives including; gathering data on the global stock footage market, forming a Code of Practices committee to lead discussions about new licensing paradigms and monitoring shifts in domestic and international copyright law. ACSIL also reaches out to meet the needs of the production community. We sponsor events, host panel discussions and present seminars on a wide range of footage industry subjects. Whether it's sharing best practices for footage research or talks about licensing and rights clearances, ACSIL is there to support the production community. If you are interested in having ACSIL speak to you group or organization, please contact us so we can make the necessary arrangements.
About Thriving Archives
Thriving Archives works with footage companies to develop and execute marketing and business development strategies. Thriving Archives also produces market research reports on the global footage licensing business and partners with companies providing services to the stock footage industry. In partnership with ACSIL, Thriving Archives produced the ACSIL Global Survey of Stock Footage Companies 2007, a comprehensive review of the stock footage industry, as well as the ACSIL Global Survey 2 (2011) and the ACSIL Global Survey 3 (2015).
David Seevers, Footage.net, http://www.footage.net, +1 415-609-7642, [email protected]
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