NEW YORK, July 19, 2018 /PRNewswire-PRWeb/ -- SIS has an existing client base of global beauty companies from its established Market Research division, and announced the expansion of its suite of services to include Innovation, Product Testing and Trend Consulting solutions. These new services emerged with the growing need for Beauty, Health and Wellness clients to rapidly innovate products amidst a changing Customer Journey and evolving digital landscape.
Ruth Stanat, CEO and Founder of SIS Beauty Innovation, explained that today's digital world has led to an explosion of new products, technologies and new competitors. As a result, SIS Beauty Innovation provides Innovation Consulting, Data, Reports, Insights, Trend Tracking, Influencer Marketing and Strategic Analysis.
The full suite of SIS Beauty Innovation solutions include:
Idea Generation:
- Beauty Innovation Consulting
- Trend Spotting
Product Testing & Validation:
- Beauty Influencer Insight Online Communities
- Focus Groups
- In-Home Product Testing
Go to Market Strategy:
- Market Sizing and Forecasting
- Competitive Intelligence
- Advisory, Strategy and Consulting
Consulting:
- Event Consulting
- Influencer Marketing
- Public Speaking
The service offering consists of four key solutions: Idea Generation, Product Testing, Go To Market Strategy and Consulting.
1: Idea Generation & Market Foresight
The solutions include identifying consumer trends, patterns, themes about trending products and behavior. SIS helps companies recommend lists of potential innovation projects. SIS's team leads agile product development processes to rapidly help clients innovate.
2: Product Testing & Validation
SIS tests products and helps companies validate their new product ideas. This is accomplished by building Online Insight Communities, Focus Groups, Consumer Interviews and In-Home Product Tests.
Influencer Insight Communities
SIS builds online communities of trend spotters and beauty influencers including Beauty Conscious Consumers, Cosmetics Artists, Media contacts, Salon owners, Vloggers, Social Media Gurus, and Beauty Bloggers. These influencers provide nuance, candor and feedback on new product concepts, helping Beauty companies to prioritize trends and strategies.
Trend spotting
SIS announced it has networks of trend spotters in key global cities: New York, Los Angeles, Miami, London, Milan and Shanghai. These trend spotters head to centers of culture to capture and analyze new trends. SIS conducts Online Ethnography research and Social Listening on a variety of social media networks.
Focus Groups & Customer Interviews
SIS conduct Beauty product testing at its own Product Testing and Focus Group Facility in Manhattan, New York City. The company has some of the largest databases of beauty consumers and influencers in New York and across the United States.
In-Home Usage Tests
SIS conducts In-Home Product Tests with consumers to allow consumers to test products in the comfort of their homes.
3: Go To Market Strategy
SIS provides Strategic Analysis, Omnichannel Market Research, Beauty Industry Tracking subscriptions, Monthly competitive products alerts, Quarterly trend analysis and custom reports.
4: Consulting
With in-depth access to influencers and beauty conscious consumers, SIS conducts Event Consulting, Public Speaking and Influencer Marketing.
SIS identified key points of differentiation with its Beauty research and consulting offering.
- Access to hard-to-reach audiences including Affluent High Net Worth Individuals (HNWIs), Beauty Influencers, Cosmetic Artists and Beauty Salon Owners.
- Wholly-Owned Product Testing Facility in the heart of Manhattan
- SIS has leading Market Research and Strategy Research divisions with over 35 years' experience.
- Global coverage, relationships and networks in the industry
Ruth Stanat, CEO of SIS International, mentioned, "I am very pleased to launch our Beauty Innovation Consulting services. Beauty products have always been a lifelong passion of mine. The time has come to expand our very successful market research division to include consulting solutions. Given how significant digital has become in the Beauty industry, we are excited to evolve our offering to encompass exciting new technologies and applications."
SOURCE SIS International
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