DALLAS, July 19, 2018 /PRNewswire-PRWeb/ -- The Carbon Agency announces the appointment of Adam Barth as creative director to expand the Dallas-based national agency's pool of design talent. With experience managing creative strategy and execution for MemorialCare Health System, Audi of America, PepsiCo, Kia Motors America, EECU Credit Union, and Lexus, Barth accommodates the brands' aesthetics, while achieving business goals.
"Adam is expert at identifying clients' needs and developing strategies for product launches, repositioning and introducing new brands," said Dale Mumma, partner and creative officer for The Carbon Agency. "We have a proprietary process for developing our clients' brand strategies using captivating creative to attract the attention of relevant audiences. Then creative execution is combined with the most effective media channels delivered at decisive points in the buyer's journey to ensure we meet our clients' sales and business objectives."
Most recently, Barth served as associate creative director at EECU, the second largest credit union in Texas. Other creative leadership roles have included NDM Communications, ES3 and Beach Communications. Barth's past experiences honed his artistic vision and multichannel marketing skills while working on financial services, automotive, healthcare and nonprofit brands.
"Carbon's collective of talented and imaginative team members offered me an amazing opportunity," said Barth. "We share the same client philosophy of anchoring creative and marketing strategies to clients' business goals. Key performance metrics are reviewed regularly to make certain the strategies are achieving the desired outcomes, such as response rates, increased engagement, clicks and conversions."
The Carbon Agency provides clients with the essential elements for strategic campaigns including research, brand development, creative and content development, digital and direct marketing, public relations, sales support, social media, and website development.
About The Carbon Agency
The Carbon Agency delivers collective agility, formed by strategy, to transform brands and grow engagement. Partnering with brands throughout North America, Carbon is formulated and fueled by inquisitive minds (with none of the usual bureaucracy) to quickly jump in, dig deep, and craft endearing brands and high-performance marketing communications. Leveraging expertise in the alternative energy, automotive, financial services, healthcare, manufacturing, retail energy, telecommunications, travel, and wellness industries, Carbon provides the essential elements to deliver omnichannel marketing programs on time, on target, and on budget. Learn more at http://www.TheCarbonAgency.com, on LinkedIn or Twitter @CarbonDFW.
SOURCE The Carbon Agency
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