2020 “The Michelin Guide” Sets Foot in Taichung Charms of Both Taipei and Taichung CombinedShowcasing the Gourmet Experience of both cities

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For all food lovers, the Michelin Guide 2020 will explore Taichung.

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Since the first arrival of the “Michelin Guide Taipei” in Taiwan two years ago, the gastronomic bible “Michelin Guide” has caught the attention of Taiwan’s food service industry. The Michelin Guide has successfully caused a food sensation in Taipei, attracting many food lovers from all around the world to discover a taste of Taipei. After the triumph of the “Michelin Guide Taipei”, it was announced on November 14 that “The Michelin Guide” will be stepping out of Taipei for the first time. 2020 The Michelin Guide will include “Taichung”, the city which diversified Culinary Culture. The very first “Michelin Guide Taipei And Taichung” that combines the charms of both cities will be introduced to the public. Nicolas Achard, Managing Director of Michelin Food & Beverage Asia said: “During the past two years, the Michelin Guide has discovered that there are many cities with gourmet potential in Taiwan aside from Taipei. With the bigger scope of the 2020 Michelin Guide and Selections, we look forward to showing the world the beauty of Taiwanese food.”

The Michelin Guide Sets up the Platform
Local Ingredients are Well-Liked by World-Renowned Chefs

The Michelin Guide introduces each country’s special cuisine which also represents the country’s rich food culture. Since its first edition in 2018, Taipei is the 31th destination to have the Michelin Guide, following the big cities of Paris, New York, and Tokyo. The restaurants and chefs that were selected and those who successfully obtained Michelin stars have increased their status and reputation immeasurably.

The Michelin Guide Taipei has built a platform to showcase the food service of Taiwan to the world. Not only has it spread the fame of Taiwanese chefs, but the abundance of local produce has also drawn the attention of many internationally renowned chefs to pay a visit to the island and exchange knowledge and experiences. Chef of the 3 Michelin starred restaurant Alain Ducasse au Plaza Athénée, Alain Ducasse, once said during a visit to Taiwan: “Since Taiwan has so many natural, delicious, and nutritious ingredients, it definitely deserves the world’s attention.” Aisha Ibrahim, known as a future star chef, who once worked in the 3 Michelin starred Azurmendi Executive Chef, is also amazed by the sweetness, taste, and quality of Taiwan’s agricultural products. He even created a new menu using 90% local ingredients from Taiwan’. In the past two years, Taiwan’s overall food service industry has been thriving, attracting Michelin starred chefs and gourmet fans from all over the world to experience the local culinary culture as well as the charm of the country.

2020 The Michelin Guide Sets Foot in “Taichung”
A Favorite Location for the Overseas Food Service Industry to Open Restaurants in Taiwan, “Taichung” Shines Internationally with its Diversified Culinary Culture

The Michelin Guide is optimistic about the development of Taiwan’s food service industry and thinks it has great potential. The scope of “The Michelin Guide 2020 Selection” will expand from the existing city of Taipei to “ Taichung”, hoping to show the world the abundant culinary culture that Taiwan possesses. Taiwanese food is renowned internationally and each city has its own special dishes and culinary culture. Through “The Michelin Guide”, Michelin is proud to introduce more unique Taiwanese cuisine, as well as restaurants and chefs with exceptional gourmet techniques.

“Taichung” is the second largest city in Taiwan, situated in the center of Taiwan’s transportation hub. In recent years, the city has made rapid progress and the food service industry has also been booming. “Taichung” has many local dishes that leave people impressed at first taste. The creativity of Taichung’s food and beverages might be described as the most inspiring in Taiwan. Local specialty dishes are very popular among both Taiwanese and foreigners. The famous Fengjia Night Market has approximately 1,800 food stalls and shops which accommodate all manner of Taiwanese food, creating an output value close to NT$10 billion each year. Taichung cuisine integrates with the best food in the world. With the advantage of many stylish restaurants, and restaurants filled with all types of overseas inspiration, the food and beverage opportunities in Taichung are truly incredible.

About the Michelin Guide
The Michelin guide selects the best restaurants and hotels in the over 30 countries and regions it covers. Providing a showcase of gourmet dining around the world, it highlights the culinary dynamism of a country, as well as new trends and emerging young chefs. Creating value for restaurants through the distinctions that it attributes each year, the MICHELIN guide contributes to the prestige of the local gastronomy, thereby making cities and countries more attractive to tourists. Backed by its rigorous selection method and longstanding knowledge of the hospitality industry, the MICHELIN guide provides customers with unique expertise that enables it to offer them a true quality service. The different selections are available in both print and digital versions. They are accessible via the Web and on a full range of mobile media that offer navigation capabilities adapted to individual usage as well as an online booking service. With the MICHELIN guide, the Group continues to support millions of travellers, allowing them to live a unique mobility experience.

About Michelin
As the world’s leading tire manufacturing enterprise, Michelin has devoted itself to promoting sustainable mobility of goods and humans. The tires it produces and sells are widely applied to multiple transportations, such as airplanes, cars, bicycles/motorcycles, construction trucks, agricultural vehicles and transportation trucks, etc. Meanwhile, Michelin offers digital supportive mobility service with touring information through the website of ViaMichelin.com, and it also publishes tour guides, hotel and culinary guides, and road map collections. The headquarters of Michelin Group is located in Clermont-Ferrand in France, and it operates in 17 countries with 70 factories and the number of its employees is over 114,000 across more than 171 countries. Michelin has established its technology centers, and numerous research and operation departments in Europe, North America, and Asia. (For details, please browse http://www.michelin.com)

In 1972, Michelin was officially launched in Taiwan and based in Xizhi Dist. in New Taipei City with the business target of selling Michelin tires ranging from passenger cars, light trucks, truck-buses, engineering trucks, agricultural vehicles, bicycles or motorcycles. (For details, please browse http://www.michelin.com.tw)

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