Bidsopt Launches Connected TV Capabilities to Its DSP Platform
Bidsopt, a leading programmatic advertising platform, has added Connected TV (CTV) functionality to its DSP. Bidsopt will be able to cater to a wider range of audiences as a result of this.
SINGAPORE, Oct. 15, 2021 /PRNewswire-PRWeb/ -- Bidsopt, a leading programmatic advertising platform, has added Connected TV (CTV) functionality to its DSP. Bidsopt will be able to cater to a wider range of audiences as a result of this.
CTV is the fastest growing segment of the $72 billion TV advertising market in the United States, which is dominated by approximately 300 national advertisers. Bidsopt aims to lower the high entry barriers to TV advertising by making it accessible and measurable to all businesses. The Bidsopt platform was created for advertising agencies and brands looking to capitalise on the rapidly growing and engaged CTV audience. Bidsopt can assist advertisers in buying and measuring advertising performance by combining the powerful viewing experience of TV advertising with the capabilities of SmartTVs.
According to the IAB, 35% of media buyers expect to increase their CTV ad spending in 2021; 56% of overall video ad budgets in 2021 will go to digital video rather than traditional TV; and 73% of CTV ad buyers have already reported shifting budgets from broadcast and cable to CTV in 2021.
By leveraging Bidsopt DSP, advertisers can enjoy the following benefits:
- Access a diverse marketplace with premium, TV-centric supply and curated packages, as well as the ability to explore, plan, and activate deals in a single centralised location.
- Utilize an efficient planning process to assist in improving and streamlining costs, inventory, and reach.
- Gain a better understanding of what inventory is included in each package.
- Use Bidsopt brand safety solutions to protect their brand.
About Bidsopt
Bidsopt is a programmatic advertising technology company offering media buying service to brands and agencies. The company offers industry leading DSP and video products across global markets. We boast as one of the few DSPs which provides both managed and self service account management services. The Bidsopt DSP provides extensive targeting across multiple RTB exchanges and direct publishers. Using machine learning predictive algorithms and Big Data analysis, Bidsopt DSP identifies and targets high quality mobile users in real-time.
With rich experience and technical expertise in building and managing campaigns, engaging with advertisers, the company provides round the clock support to its clients. Company has its presence in India, Singapore and the UK. For more information, visit http://www.bidsopt.com. Follow Bidsopt on social media: Facebook, Twitter, and LinkedIn.
Media Contact
Jomith George, Bidsopt, 91 42655522, [email protected]
SOURCE Bidsopt
Share this article