Doucette and Ngo will discuss how the Philadelphia Inquirer is leveraging BlueConic’s CDP to successfully navigate its data-led business transformation and create new revenue streams for the business.
BOSTON (PRWEB) October 21, 2021
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced it will host a discussion with The Philadelphia Inquirer called, “Philadelphia Inquirer’s Roadmap to a Sustainable First-Party Data Strategy,” at the upcoming Adweek Elevate: Publishing Conference. Doucette will discuss how to reengineer the publishing business for the cookieless future and share real-world examples from the Philadelphia Inquirer’s own digital transformation journey.
What: Doucette and Ngo will discuss how the Philadelphia Inquirer is leveraging BlueConic’s CDP to successfully navigate its data-led business transformation and create new revenue streams for the business.
When: October 28, 2021 from 12:35 – 12:55 pm ET.
Why Attend: What may have started as a slow and steady digital transformation journey for the publishing industry has accelerated due to third-party cookie deprecation and privacy regulations. In this session, Doucette will share his thoughts on how publishers can leverage first-party data to future proof their businesses. Attendees will learn:
- Best practices for building a digital transformation roadmap
- How to scale a first-party data strategy quickly with the right technology
- Examples of how to drive growth from B2B and B2C revenue streams
Where: Participants can learn more about Adweek Elevate and register for free here.
Tweet this: Join @BlueConic and @PhillyInquirer at Adweek Elevate on Oct 28 to learn how first-party data powers business transformation. Register for free: https://bit.ly/3E0gWha
BlueConic, the leading pure-play customer data platform, liberates companies’ first-party data from disparate systems and makes it accessible wherever and whenever it is required to transform customer relationships and drive business growth. Over 300 companies worldwide, including Hearst Newspapers, Heineken, ING, T-Mobile, UEFA, and VF Corp, use BlueConic to unify data into persistent, individual-level profiles, and then activate it across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, audience-based monetization, and more. BlueConic is a global company with offices in the US and Europe. Learn more at http://www.blueconic.com and follow us on Twitter and LinkedIn @BlueConic.