Kelly Poore Joins Coop Home Goods as Director of Product Merchandising

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Retail industry veteran will lead strategic development and execution across all product categories

Coop Home Goods, a leading digitally native designer and marketer of the first fully adjustable pillow and ingeniously designed bedding to meet the unique needs of every type of sleeper, is excited to announce that Kelly Poore has been named Director of Product Merchandising of the company. Poore will be responsible for leading the company’s product assortment expansion strategy and building seasonal assortment tactics that link back to the company’s overall go-to-market plans. She will report to Steve Holley, Coop Home Goods CEO, and sit on the Executive Staff.

“We are thrilled to welcome Kelly to the Coop leadership team, and I’m confident that her retail merchandising expertise and deep experience with launching new business categories will accelerate growth for our company,” said Steve Holley, CEO of Coop. “Kelly has an excellent track record when it comes to successfully identifying white spaces across different industries and tracking evolving consumer trends, which will be instrumental as we look at opportunities to grow our product assortment. We look forward to Kelly sharing her expertise as we continue our mission to offer premium high-quality bedding products.”

Ms. Poore has 2+ decades of experience in apparel, mostly the action sports industry spending 18+ years at RVCA and Roxy combined.

“I couldn’t be happier to join the Coop Family and lead the company’s product assortment expansion strategy in partnership with the talented teams,” said Poore. “The people and culture are what made my decision so easy to become a part of this fabulous team. I am excited to inspire those around me with a purposeful vision and focus on driving the business forward.”

About Coop Home Goods
Coop is an innovation-driven home-goods company — a fast-growing direct-to-consumer home-goods brand that designs and markets adjustable memory-foam pillows and other bedding accessories, which are sold through the company's website and various e-commerce marketplaces. Further information on Coop can be found at

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Jason Geller

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Jason Geller